Vol. 7 No. 2 (2024): JBSMR, Vol 7 No.2 June 2024

Table of Contents

• The INFLUENCE OF MARKET ORIENTATION AND ENTREPRENEURSHIP ORIENTATION ON MODERATED COFFEE SHOP PERFORMANCE (M) SOCIAL MEDIA IN COFFEE SHOP IN JAMBI CITY

  Almuluk Fajar Zuhri, Fitriaty Fitriaty, Sigit Indrawijaya

  1-8

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  Abstract views: 96 times | PDF downloaded: 129 times | Published: 2024-06-29

• The INTERSECTION OF SOCIAL MEDIA LEARNING AND ENTREPRENEURIAL ORIENTATION: EFFECTS ON ACADEMIC OUTCOMES FOR GEN Z HIGHER EDUCATION STUDENTS

  Banu Rinaldi, Maria Grace Herlina, Ridho Bramulya Ikhsan

  9-17

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  Abstract views: 88 times | PDF downloaded: 77 times | Published: 2024-06-29

• The IMPACT OF SHOPPING LIFESTYLE ON IMPULSE BUYING WITH SALES PROMOTION AS A MEDIATING VARIABLE IN TIKTOK LIVE STREAMING

  Debora Simatupang, Johannes Johannes, Sylvia Kartika WB

  18-25

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  Abstract views: 481 times | PDF downloaded: 340 times | Published: 2024-06-29

• EFFECT OF ELECTRONIC WORD OF MOUTH (E-WOM) ON VISITING INTENTION MEDIATED BY DESTINATION IMAGE AT THE RAWA BENTO TOURISM OBJECT

  Gampo Haryono, Albetris Albetris

  26-36

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  Abstract views: 110 times | PDF downloaded: 82 times | Published: 2024-06-29

• EXPLORING THE IMPACT OF CELEBRITY ENDORSEMENT AND BRAND AWARENESS ON CONSUMER BEHAVIOR: A CASE STUDY OF ES TEH INDONESIA IN KOTA BARU JAMBI

  Hanan Laras Sabrina, Yosi Fahdillah, Mira Gustiana Pangestu

  37-42

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  Abstract views: 176 times | PDF downloaded: 163 times | Published: 2024-06-29

• The ROLE OF GREEN PRODUCT INNOVATION AS A MEDIATOR FOR GREEN CUSTOMER INTEGRATION ON ECONOMIC PERFORMANCE IN THE AGRO-FOOD AND BEVERAGE INDUSTRY IN JAMBI PROVINCE

  Indra Budaya, Anggil Novra Lova, Elex Sarmigi

  43-49

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  Abstract views: 156 times | PDF downloaded: 102 times | Published: 2024-06-29

• The RELATIONSHIP OF MINIMALIST LOGO REDESIGN AND GENERATION Z’S PURCHASE INTENTION The MEDIATING ROLE OF BRAND AWARENESS AND BRAND PERCEPTION

  Johann Edang, Claire Anne A Arce, Cyrin Francesca Y Sanchez, Agnes Jocelyn P Bandojo, Antonio E Etrata

  50-59

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  Abstract views: 499 times | PDF downloaded: 307 times | Published: 2024-06-29

• The PRODUCT QUALITY ON REPURCHASE INTEREST, WHICH IS MEDIATED BY CUSTOMER SATISFACTION WITH MS GLOW SKINCARE PRODUCTS IN JAMBI CITY Product Quality, Repurchase Interest , And Customer Satisfaction.

  Levi Selvia, Syahmardi Yacob, Tona Aurora Lubis

  60-65

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  Abstract views: 126 times | PDF downloaded: 75 times | Published: 2024-06-29

• A DETERMINANTS OF GENERATION Z INTEREST IN APPLYING FOR PEER-TO-PEER LENDING CREDIT FACILITIES AT DIGITAL BANKS

  M. Nurdian Karyadi

  66-73

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  Abstract views: 123 times | PDF downloaded: 144 times | Published: 2024-06-29

• SYNERGY OF STORE ATMOSPHERE AND BRAND IMAGE: ANALYSIS OF ITS INFLUENCE ON CONSUMER PURCHASING DECISIONS AT SOCIOLLA JAMBI CITY

  Mira Gustiana Pangestu, Yosi Fahdillah, Hanan Laras Sabrina

  74-78

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  Abstract views: 104 times | PDF downloaded: 93 times | Published: 2024-06-29

• TRANSACTION COSTS: A LEGENDARY THEORY OF THE FIRM

  Nur Hasanah

  79-95

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  Abstract views: 155 times | PDF downloaded: 107 times | Published: 2024-06-29

• The INFLUENCE OF FRAUD PENTAGON IN DETECTING FRAUDULENT FINANCIAL STATEMENTS

  Ocha Ananda, Sri Rahayu, Reni Yustien, Erwita Dewi

  96-103

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  Abstract views: 81 times | PDF downloaded: 89 times | Published: 2024-06-29

• ANALYSIS OF ONLINE REVIEWS, CELEBRITY ENDORSEMENT, HALAL AWARENESS ON HALAL FASHION PURCHASES

  Rahmah, Diana Sari

  104-109

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  Abstract views: 114 times | PDF downloaded: 87 times | Published: 2024-06-29

• DRIVING FORCES: EXPLORING THE IMPACT OF SOCIAL MOTIVES ON ENTREPRENEURIAL ORIENTATION AND KNOWLEDGE MANAGEMENT BEHAVIOR THROUGH THE MEDIATING LENS OF ENTREPRENEURIAL ORIENTATION

  Randy Hadipoespito, Maria Grace Herlina, Ridho Bramulya Ikhsan

  110-120

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  Abstract views: 56 times | PDF downloaded: 79 times | Published: 2024-06-29

• The IMPACT OF ENTREPRENEURIAL LEADERSHIP ON EMPLOYEE PERFORMANCE AT THE DEPARTMENT OF INDUSTRY AND TRADE OF JAMBI PROVINCE WITH INNOVATIVE WORK BEHAVIOR AS AN INTERVENING VARIABLE

  Rima Indriyani, Zulfina Adriani, Idham Khalik

  121-124

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  Abstract views: 60 times | PDF downloaded: 76 times | Published: 2024-06-29

• ENVIRONMENTAL COMMUNICATION STRATEGY FOR SUSTAINABLE WASTE MANAGEMENT THROUGH COMMUNITY EMPOWERMENT

  Silvia Rahayu, Susi Evanita

  125-130

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  Abstract views: 98 times | PDF downloaded: 70 times | Published: 2024-06-29

• The PRODUCT DIVERSITY, PRODUCT QUALITY AND PRODUCT BRAND ON PURCHASING DECISIONS WITH WORD OF MOUTH AS MODERATION: CASE STUDY OF MALLICA GLOW IN JAMBI

  Singki Oktaviani, Syahmardi Yacob, Tona Aurora Lubis

  131-138

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  Abstract views: 79 times | PDF downloaded: 74 times | Published: 2024-06-29

• The INFLUENCE OF SPIRITUAL LEADERSHIP ON INDIVIDUAL PERFORMANCE: THE ROLE OF ORGANIZATIONAL CULTURE AS A MEDIATION

  Zaidi Salsabila Zaid, Zulfina Adriani, Agus Solikhin

  139-150

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  Abstract views: 77 times | PDF downloaded: 57 times | Published: 2024-06-29

• The EFFECT OF PUBLIC SERVICE MOTIVATION ON EMPLOYEE PERFORMANCE WITH ORGANIZATIONAL CITIZENSHIP BEHAVIOR AS AN INTERVENING VARIABLE IN THE LABOR AND TRANSMIGRATION OFFICE OF JAMBI PROVINCE

  Putri Maha Sari Putri, Shofia Amin, Sumarni Sumarni

  151-158

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  Abstract views: 45 times | PDF downloaded: 38 times | Published: 2024-06-29

• SYSTEMATIC LITERATURE REVIEW (SLR) : THE EFFECT OF CLAIMS EXPENSE AND UNDERWRITING ON INSURANCE COMPANY PROFITS

  Deka Veronica, Rian Dani, Irmanelly Irmanelly, Asrini Asrini

  159-166

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  Abstract views: 134 times | PDF downloaded: 107 times | Published: 2024-06-29