JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW

The INFLUENCE OF OCCUPATIONAL HEALTH AND SAFETY ON EMPLOYEE PERFORMANCE AT THE WESTIN JAKARTA HOTEL

Dian Octarina — 2024-12-31

Occupational health and safety is an important factor that influences employee performance, especially in the hotel sector which has high risks related to interaction with guests and use of equipment. This research aims to examine the influence of K3 on employee performance at The Westin Hotel Jakarta. The method used is quantitative research with a simple regression approach. The research sample consisted of 40 employees selected by accidental sampling, with data collected using a questionnaire which was measured using a Likert scale. The results of partial hypothesis testing show that occupational health and safety have a significant effect on employee performance. This shows that good implementation of occupational health and safety can increase employee motivation, efficiency and work quality. Based on the research results, it is recommended that employees continue to participate in occupational health and safety training and actively provide input regarding its implementation. Hotel management is also advised to strengthen occupational health and safety policies through regular training, provision of personal protective equipment, and regular evaluations to ensure consistent implementation. With these steps, it is hoped that employee performance can improve so as to create a more productive and safe work environment.

The EFFECT OF JOB SATISFACTION AND WORKLOAD ON EMPLOYEE PERFORMANCE AT BANK SYARIAH INDONESIA MUARA TEMBESI BATANG HARI REGENCY – JAMBI

Albetris Albetris — 2024-12-31

The aim of this research is to explain the influence of job satisfaction and workload on employee performance at Bank Syariah Indonesia Muara Tembesi, Batang Hari - Jambi Regency. The method used is a quantitative method using multiple linear regression analysis tools, testing the significance of the influence of the variables job satisfaction (X1) and workload (X2) as independent variables and employee performance (Y) as the dependent variable using the t test and F test. The test results on the influence of the job satisfaction variable (X1) on employee performance (Y) obtained a calculated T value of 2.286> T table 1.689572. So based on the comparison of T count and T table, this means that job satisfaction has a significant effect on employee performance. The test results on the influence of the workload variable (X2) on employee performance (Y) obtained a calculated T value of 2.286 > T table 1.689572. Based on the comparison of T count and T table, this means that workload has a significant effect on employee performance. The test results on the influence of job satisfaction and workload on employee performance obtained a calculated F value of 11.649 > F table 3.27 with a significance level of 0.05, so it is proven that there is a joint and significant influence of job satisfaction and workload on employee performance. The determination test shows that the combination of job satisfaction and workload variables together contributes 49.4%. on employee performance while the remaining 50.6%) is the contribution of other variables not examined in this research.

THE EFFECT OF COMPENSATION AND WORK DISCIPLINE ON EMPLOYEE PERFORMANCE WITH RELIGIOSITY AS A MODERATING VARIABLE

Andi Rusni — 2024-12-31

This study aims to examine the effect of remuneration and work discipline on employee performance, with religiosity as a moderating element. This study uses quantitative techniques and a causal approach in data analysis. The research population consists of all Regional Apparatus Organization (OPD) workers in West Sumbawa Regency (KSB), with a total of 3,133 individuals. The total sampling technique was used in this study. The sample size was determined using the Slovin formula, resulting in a total of 100 respondents. Data were analyzed using the Partial Least Squares (PLS) approach, which is part of the Structural Equation Modeling (SEM) analysis. The results showed that compensation and discipline positively and significantly affect employee performance. Religiosity effectively moderates the effect of compensation and work discipline on employee performance in OPD KSB. Increased remuneration and effective discipline enforcement can increase staff productivity and efficiency. Employee religiosity acts as a moderator that strengthens the relationship between compensation, discipline, and performance. Employees with high levels of religiosity will feel a greater effect of both elements on their performance, suggesting that spiritual values and work ethics are interrelated and can encourage a more productive work environment.

PROPOSED MARKETING STRATEGY FOR INCREASE BRAND AWARENESS OF KEDAI KITA AJA

Axel Rafi Zidane — 2024-12-31

Kedai Kita Aja faces challenges in increasing brand awareness in the local market, particularly due to limited utilization of social media and a large number of competitors. These issues hinder business growth despite the café offering high-quality products, responsive service, and a comfortable atmosphere. This research proposes a more effective marketing strategy as an effort to attract more customers, enhance competitiveness, and increase brand awareness. The research methodology uses a mixed-method approach, with a questionnaire involving 82 respondents to quantitatively measure brand awareness, as well as qualitative analysis to explore the 4Ps (Product, Price, Place, Promotion) and SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). The findings show that external factors, such as opportunities in social media and threats from competitors, as well as internal factors, such as product strengths and weaknesses in entertainment and financial management, influence the proposed strategy. By implementing this strategy, Kedai Kita Aja is expected to increase brand awareness, strengthen customer loyalty, and improve its competitive position.

The INFLUENCE OF FINANCIAL LITERACY, FINANCIAL SOLVENCY, AND RISK TOLERANCE ON FINANCIAL SATISFACTION OF GENERATION Z, JAMBI CITY

Djodi Aryajati — 2024-12-31

A person's life satisfaction will also be determined by the current financial condition he or she has or what is more often called financial satisfaction. This research aims to determine the influence of Financial Literacy, Financial Solvency, and Risk Tolerance on the Financial Satisfaction of Generation Z in Jambi City. This research is quantitative in nature and the research data used is primary data. The population used is Generation Z over 20 years old and already have their own income, amounting to 103,144 people. Sampling used the Slovin formula with a percentage of 10% with a total of 100 respondents. Data collection was carried out through validity and reliability tests, R-Square tests and hypothesis testing with bootstrapping using SmartPLS 3.0 software. The research results show that Financial Literacy, Financial Solvency, and Risk Tolerance have a positive and significant effect on Financial Satisfaction.

The INFLUENCE OF FINANCIAL LITERACY AND PERCEIVED EASE OF USE ON FINANCIAL TECHNOLOGY (Case study of Micro, Small Enterprises in Rimbo Bujang District, Tebo Regency)

Fatih Luthfi Anan — 2024-12-31

Micro and Small Enterprises sector has a big influence on the economy of the people of Tebo district, especially Rimbo Bujang. However, in practice, the community structure and Micro and Small Enterprises actors in Rimbo Bujang still rarely use financial technology. According to the Indonesian Financial Services Authority (OJK), financial technology is an innovation in the financial services industry that utilizes advances in technology whose products are systems built to carry out specific transaction mechanisms. Users of financial technology continue to grow in Indonesia, but in general cash payments still dominate, including in the Tebo district, Rimbo Bujang, because some people do not recognize and master financial literacy, ease of use, and the usefulness of the technology provided. Based on this background, researchers are interested in carrying out research entitled The Influence of Financial Literacy and Perception of Ease of Use of Financial Technology with a case study of Micro and Small Enterprises in Rimbo Bujang District, Tebo Regency. The research approach used is descriptive and quantitative with the aim of analyzing the phenomenon of the influence of financial literacy and perceived ease of use on the use of financial technology in Micro and Small Enterprises. The results of this research are that there is no influence between financial literacy and the use of financial technology by micro and small business actors in Rimbo Bujang District, Tebo Regency. This is proven by the results obtained which show that the path coefficient has a negative sign 0,168, dan P-Vallues 0,161 > 0,05 daln nilai T-Statistic 0,991< 1,96 so it can be concluded that financial literacy has no effect on financial technology. So it can be stated that the hypothesis can be accepted and is rejected because the T-Statistic value is smaller than 1.96 (T-Table) and the P-Values are more than 0.05. This means that increasing awareness, knowledge, skills, attitudes and behavior of respondents regarding financial literacy without being accompanied by socialization in the use of financial technology will not affect the use of financial technology. However, there is a significant influence between the perception of ease of use of financial technology by micro and small business actors in Rimbo Bujang District, Tebo Regency. This is evidenced by the T-Statistic value of T-statistic 8,194> 1,96 (T-Table) daln nilali P-Vallue 0.000 < 0,05, which can be interpreted that the more a person's perception of ease of use is good enough, the more that person will improve their performance. use of existing financial technology. Likewise, low understanding of perceived ease of use will make someone hesitate to use something.

SHOPPING EXPERIENCE AND CUSTOMER REVIEWS ON SHOPPING LOYALTY ON SHOPEE E-COMMERCE Case study in Kersik Tuo Village Kayu Aro Subdistrict, Indonesian

Indra Budaya — 2024-12-31

This study examines the effect of shopping experience and customer reviews on shopping loyalty in Shopee e-commerce, with a case study in Kersik Tuo Village, Kayu Aro District. In the era of globalisation and the rapid development of information technology, e-commerce is becoming an important platform for trading activities. Customer loyalty is defined as a consumer's commitment to shop repeatedly on a particular site. The research method used is a survey with a quantitative approach, involving 60 respondents selected by purposive sampling. The results of multiple linear regression analysis show that both shopping experience and customer reviews have a positive and significant influence on shopping loyalty. These findings indicate the importance of marketing strategies that focus on improving consumer experience and review quality to build customer loyalty on e-commerce platforms.

EXPLORING THE TRANSITION OF SMART ELECTRICITY USERS TO GREEN CONSUMERS: AN OPEN KNOWLEDGE MAPS ANALYSIS

Johni Paul Karolus Pasaribu — 2024-12-31

The era of technology and smart electricity is a technological advancement for households that use smart electricity. This research aims to discover the potential of smart electricity users to become green consumers. Therefore, we use the Open Knowledge Map platform to find out the behaviour of smart electricity users using cluster visualisation. The data used are research papers from 2013 to 2022. Hence, we found 11 clusters of related articles. The main focus of the research cluster is the social behaviour, construction user, and consumer behaviour cluster, which is related to green consumer behaviour from the behaviour of households using smart electricity. Furthermore, we have confirmed the potential household smart electricity users to become green consumers. Therefore, we have a construction related to the potential of smart electricity user households to become green consumers for further research.

The INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY ON THE DECISION TO PURCHASE A HOUSE WITH MODERATING EFFECT OF LIFESTYLE: A CASE STUDY ON MORTGAGE LOANS AT BANK TABUNGAN NEGARA BRANCH OFFICE, KABUPATEN BUNGO

Jul Kono Sihombing — 2024-12-31

This study analyzes the influence of brand image, service quality, and lifestyle on the decision to finance home ownership loans (KPR) at Bank Tabungan Negara (BTN) in Kabupaten Bungo. Data were collected through questionnaires distributed to BTN customers who have taken out KPR. Data analysis was performed using multiple regression techniques. The results show that brand image and service quality have a positive and significant influence on KPR financing decisions. Additionally, lifestyle moderates the relationship between brand image and KPR financing decisions, as well as between service quality and KPR financing decisions. These findings highlight the importance of enhancing brand image and service quality and considering customer lifestyle in designing KPR products and services.

The EFFECT OF PERCEIVED RISK ON INTENTION TO USE OF E-WALLET IN JABODETABEK WITH THE MEDIATION OF PERCEIVED USEFULNESS AND PERCEIVED EASE OF USE

Dwinita Laksmidewi — 2024-12-31

This study aims to determine the influence of Perceived Risk, Perceived Usefulness and Perceived Ease of Use on Intention to use and to see the role of Perceived Usefulness and Perceived Ease of Use as Mediating variables. The researcher used purposive sampling to 125 e-wallet user respondents. This study used the Partial Least Square Structural Equation Model (PLS-SEM). The Perceived Risk variable was analyzed using outer loading first order to determine the role of its dimensions consisting of Privacy risk, financial risk, Time risk, psychological risk, and security risk. The results of the study showed that Perceived Risk had a significant negative effect on Perceived Usefulness and Perceived Ease of Use. The study also showed that the Perceived Usefulness and Perceived Ease of Use variables had a positive and significant effect on intention to use E-wallet. Furthermore, Perceived Usefulness and Perceived Ease of Use significantly mediated the influence of perceived risk on intention to use e-wallet.

A CRITICAL ANALYSIS OF CHIEF EXECUTIVE OFFICER SUCCESSION LITERATURE AND FUTURE RESEARCH AGENDA

Nur Hasanah — 2024-12-31

Abstract

This paper has two objectives. Firstly, it aims to examine prior research on CEO succession in order to establish a comprehensive framework, building upon the contributions of Berns & Klarner (2017) to the present. Secondly, it proposes a future research agenda concerning the board’s role in CEO succession procedures. Articles in ten leading journals listed in EBSCO, ScienceDirect, and Scopus databases were selected. Conceptual and relational analyses were taken to achieve the objectives of this paper. At last, this paper produces a comprehensive framework of CEO succession research built on and extended from the prior research. A future research agenda concerning CEO succession is also proposed.

The INFLUENCE OF FINANCIAL LITERACY AND THE USE OF SOCIAL MEDIA ON PERSONAL FINANCIAL MANAGEMENT IN STUDENTS OF THE MANAGEMENT STUDY PROGRAM, FACULTY OF ECONOMICS AND BUSINESS, JAMBI UNIVERSITY

Ruli Amanda Putra — 2024-12-31

Understanding financial literacy is very necessary for every individual to be able to manage and plan their finances. Based on the results of observations, researchers found problems related to low levels of financial literacy affecting their financial management. Of the 10 students, only 4 students made financial plans and only a few made detailed financial plans. In particular, they have studied Financial Management courses but are known to still be unable to apply their financial literacy skills appropriately in managing their finances. This research aims to examine the influence of financial literacy and the use of social media on student financial management. This research includes quantitative research methods. The population in this study was 577 students from the Faculty of Economics and Business, Jambi University class 2019-2021 with a sample of 86 students using simple random sampling techniques. Data collection was carried out through distributing questionnaires. Data testing techniques use Validity Test and Reliability Test, R-Square test and Hypothesis Test with Bootstrapping using SmartPLS 3 Software. The results of the research show that financial literacy has a significant positive effect on personal financial management and the use of social media has a significant positive effect on personal financial management.

The INFLUENCE OF GREEN MARKETING ON GREEN PURCHASE INTENTION MEDIATED BY ENVIRONMENTAL AWARENESS

Sonia Risyafani — 2024-12-31

This study aims to explain how Green Marketing influences Green Purchase Intention mediated by Environmental Awareness among Starbucks consumers in Jambi City. The sampling method used is Purposive Sampling with a total of 100 respondents. Primary data were obtained through a questionnaire using a Likert scale. The data analysis method employed Partial Least Square (PLS) with Smart PLS 4.0 software. The results showed that Green Marketing has a positive and significant effect on Environmental Awareness, and Environmental Awareness has a positive and significant effect on Green Purchase Intention. Green Marketing also has a positive and significant impact on Green Purchase Intention mediated by Environmental Awareness. Based on these findings, it is suggested that marketers implement Green Marketing strategies strengthened by enhancing consumer Environmental Awareness, as consumer attitudes and concerns about the environment can increase the intention to purchase environmentally friendly products.

Keyword: Green Marketing, Environmental Awarenss, Green Purchase Intention

DETECTION OF IMPROVED EMPLOYEE PERFORMANCE BY USING WORK DISCIPLINE MEDIATORS

Suprapto Suprapto — 2024-12-31

High employee performance can increase productivity, efficiency, and work quality. In addition, employees who perform well can also create a positive work environment, foster work enthusiasm, and increase customer satisfaction. The purpose of this study is to analyze the improvement of employee performance using work discipline mediation. This study was conducted on employees of a cleaning service and gardening company in West Jakarta, with a sample of 50 employees. The data analysis method in this study was quantitative, using the Partial Least Square (PLS) analysis tool. The results of the study showed that online attendance did not have a significant effect on employee performance. On the other hand, compensation had a positive and significant effect on employee performance. Furthermore, both online attendance and compensation were found to have a positive and significant effect on work discipline. What is interesting is that work discipline succeeded in becoming a mediator of the effect of online attendance on employee performance, but failed as a mediator of the effect of compensation on employee performance. These findings emphasize the importance of effective compensation management and the role of work discipline in facilitating the effect of online attendance on performance. Overall, the results of this study provide new insights for managers and Human Resources (HR) professionals in planning strategies to improve employee performance through compensation management and work discipline.

MARKETING MIX STRATEGY AND SWOT EVALUATION TO IMPROVE MARKETING PERFORMANCE AT MOMOCI DESSERT MSMES

Yosi Fadhillah — 2024-12-31

Momoci Dessert, a culinary UMKM, faces difficulties in maintaining and improving marketing performance amidst increasingly tight competition. The purpose of this study is to evaluate the marketing mix strategy (four Ps: product, price, place, and promotion) along with SWOT (Strengths, Weaknesses, Opportunities, and Threats) evaluation. The purpose of this analysis is to create a strategic plan that can improve marketing performance. This study was conducted descriptively qualitatively, and data were collected through observation, document analysis, and interviews. The results showed that Momoci Dessert's new flavor variations (strawberry, mango, and chocolate) and the use of social media as the main promotional tool succeeded in attracting customers. However, the SWOT analysis showed that promotions and threats from larger competitors were inconsistent. Increasing local snack trends can help expand market share. This study found that creative marketing mix strategies and proper SWOT analysis can help optimize the marketing performance of MSMEs. This study is also expected to provide practical insights for other MSMEs facing similar problems.

ANALYSIS OF THE INFLUENCE OF SUBJECTIVE NORMS AND CONSUMER ANIMOSITY ON THE DECISION TO BOYCOTT ISRAEL-AFFILIATED PRODUCTS WITH BRAND JUDGMENT AS A MODERATING VARIABLE: A STUDY ON WEST JAVA MUSLIM COMMUNITY

Muhammad Rifki Rasyid Pasha — 2024-12-31

The crimes committed by Israel on an international scale have a global impact that directly influences how Muslim consumers view and evaluate products affiliated with Israel. The aim of the research is to analyze the influence of Subjective Norms and Consumer Animosity on the West Java Muslim community's decision to boycott Israel-affiliated products with Brand Judgment as a moderating variable. This research uses a quantitative approach and collects data through survey methods. The purpose of the selection method is to select 150 respondents based on the West Java Muslim community for research purposes. This research uses the Structural Equation Modeling method assisted by SmartPLS software for data processing. The results show that Subjective Norms have a positive and significant effect on Consumer Animosity, Subjective Norms and Consumer Animosity have a significant positive effect on the Boycott Decision, while Brand Judgment is able to moderate the relationship between Consumer Animosity negatively and significantly on the Boycott Decision.

The INFLUENCE OF HEDONIC VALUE AND CUSTOMER EXPERIENCE ON CONSUMER DECISION-MAKING: A STUDY OF FOREIGN BRAN RETAIL IN INDONESIA WITH CUSTOMER SATISFACTION AS MEDIATION

Verliana Elzagi — 2024-12-31

This study aims to fill the gap in the literature by exploring how hedonic value and customer experience influence consumen decision-making in foreign bran retail in Indonesia, with particular focus on the mediating role of customer satisfaction. This study consists of two independent variables, namely hedonic value and brand experience and one dependent variable, namely consumer decision-making and customer satisfaction as a mediating variable. The method used is quantitative where research data collection using questionnaires filled out by community respondents throughout Indonesia. The research results obtained are: a) There is a significant influence between hedonic value on brand satisfaction, b) there is a significant influence between hedonic value on consumer decision-making, c) there is a significant influence between brand experience on customer satisfaction, d) there is a significant influence between brand experience on consumer decision-making, e) there is no significant influence between customer satisfaction on consumer decision-making, f) customer satisfaction cannot mediate the effect of hedonic value on consumer decision-making, g) customer satisfaction cannot mediate the effect of brand experience on consumer decision-making.

USABILITY ANALYSIS OF THE CAREER SYSTEM AT JAMBI UNIVERSITY USING SUS AND HEURISTIC EVALUATION TO IMPROVE EMPLOYER SATISFACTION

Lucky Enggrani Fitri — 2024-12-31

The Career Information System at Jambi University play a crucial role in providing data on alumni education and career paths. This study evaluates the system’s usability using the System Usability Scale (SUS) and Heuristic Evaluation (HE) to enhance employer and study program satisfaction. This research employs primary data collected from Jambi University alumni through questionnaires. The purposive sampling technique was used, with 50 respondents for the SUS method and 3–5 evaluators for HE. The evaluation results show a SUS score of 63.75, categorized as marginally acceptable with a 65th percentile ranking. The HE assessment yielded a 63% score, indicating that the system is functional but requires improvement. Additionally, the Net Promoter Score (NPS) reflects positive user feedback.This study provides insights for further system development to improve user satisfaction, particularly among employers and study programs at Jambi University.