Vol. 7 No. 1 (2023): JBSMR, Vol 7 No.1 December 2023

Table of Contents

• GREEN PACKAGING AND BRANDING IMPACT ON GREEN PURCHASE INTENTION WITH GREEN BRAND IMAGE AS A MEDIATOR: STUDY AT LOVE BEAUTY AND PLANET OF GEN Z IN WEST JAVA

  Cindy Fresilia Dewi, Diana Sari

  1-9

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• GROWTH ANALYSIS OF CHINESE LIQUOR LISTED COMPANIES BASED ON PRINCIPAL COMPONENT ANALYSIS

  Jun Luo, Xiaoyu Shi, Jingwei Liu

  10-15

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• DIAGNOSTIC STUDY: TRANSFORMING RESEARCH GOVERNANCE AT UNIVERSITAS JAMBI – A COMPARATIVE ANALYSIS WITH LPPM OF SEVERAL INDONESIAN UNIVERSITIES

  Ade Octavia, Linda Handayani, Dwi Kurniawan

  16-20

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• THE INFLUENCE OF BRAND IMAGE AND LIFESTYLE ON PURCHASING DECISIONS IPHONE IN JAMBI CITY

  Agesha Marsyaf, Dimas Ihza Rifandi, Rian Dani

  21-25

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• EXAMINING FACTORS AFFECTING EMPLOYEE PERFORMANCE IN BATAM CITY SHOPPING MALLS

  Princessa Tan Widiana, Agustinus Setyawan

  26-31

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• THE INFLUENCE OF CUSTOMER EXPERIENCE ON INTEREST USING THE TIX.ID APPLICATION IN PURCHASING CINEMA TICKETS IN JAMBI CITY WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE

  Ahmad Subhi, Erida Erida, Yenny Yuniarti

  32-38

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• INTENTION TO BLOOD DONATION: AN EFFECT OF SOCIAL MEDIA

  Didik Setyawan, Monica Kristanti, Sugiyarmasto Sugiyarmasto, Abdullah Zailani

  39-46

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• VALUE CREATION IN E-BUSINESS: A STUDY OF TWO B-TO-B COMPANIES

  Efendi Efendi

  47-51

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• IMPACT OF ONLINE CUSTOMER REVIEWS AND RATINGS ON ELECTRONIC PRODUCT PURCHASES: A TOKOPEDIA PLATFORM SURVEY AMONG PRODUCTIVE AGE CONSUMERS IN JAMBI CITY

  Feyza Muhammad Ikhsan, Syahmardi Yacob, Dede Suleman, Hanan Laras Sabrina

  52-57

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• THE EFFECT OF INFLATION, INTEREST RATE, EXCHANGE RATE, CORRUPTION PERCEPTION INDEX, AND TRADE OPENNESS ON FOREIGN DIRECT INVESTMENT IN 6 ASEAN COUNTRIES

  Fiona Fiona, Nasar Buntu Laulita

  58-65

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• THE INFLUENCE OF GOOD CORPORATE GOVERNANCE TOWARDS COMPANY VALUE WITH PROFITABILITY AS INTERVENING VARIABLE IN MANUFACTURING COMPANIES

  Florentia Tiurma Puspita Manik, Purwanto Purwanto

  66-77

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• EFFORTS TO IMPROVE EMPLOYEE PERFORMANCE THROUGH COMPENSATION POLICY AND JOB DESIGN EFFECTIVENESS MEDIATED BY JOB SATISFACTION AT MANDIRI UTAMA FINANCE SERANG BRANCH

  Henny Ratnasari, Agus David Rahmansyah

  78-88

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• THE RELATIONSHIP BETWEEN MANAGEMENT FUNCTION IMPLEMENTATION, SOCIAL CAPITAL AND BUSINESS PERFORMANCE OF SMALL CRAFT INDUSTRIES: THE MEDIATING EFFECT OF COMPETITIVE ADVANTAGE

  Husni Hasbullah, Rohman Wilian, Al Parok, Dahmiri Dahmiri

  89-95

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• FACTORS THAT EFFECT EMPLOYEE PRODUCTIVITY WITH WORK COMPETENCY AS INTERVENING VARIABLE AT FOOD AND BEVERAGE MSMEs IN BATAM

  Mischelle Lo, Agustinus Setyawan

  96-104

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• PROPOSED STRATEGY FOR USING BRAND AMBASSADORS TO INCREASE RABBANI'S BRAND AWARENESS

  Nadhirah Fahrani, Cecep Safaatul Barkah, Tetty Herawati, Lina Aulina

  105-111

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• DETERMINANTS OF SHARIA RETIREMENT FINANCIAL PLANNING MILLENNIAL GENERATION IN INDONESIA

  Nurul Hasanah, Ratna Juwita, Aprilia Nur Fitriana, Muthi'ah Rahmah Syahidah, Ricardo Marcell Dimas Djiwandono

  112-117

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• THE IMPACT OF WORK-FAMILY CONFLICT ON FEMALE WORKERS PERFORMANCE WITH JOB SATISFACTION AS A MEDIATOR AT PT. KALDU SARI NABATI RANCAEKEK

  Nurunnadiya Savitri, Hilmiana Hilmiana, Kartono Kartono, Devi Alviani

  118-126

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• ECO-INNOVATIVE STRATEGIES: ENHANCING ENVIRONMENTAL AWARENESS AND SHAPING CONSUMER PREFERENCES THROUGH GREEN MARKETING

  Prasetyo Nurhidayat, Sonia Melati Indah, Ayu Vebiola, Sandri Atmanegara, Ana Nurhasanah, Ade Octavia

  127-131

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• ANALYSIS OF THE APPLICATION OF ONLINE TICKET BOOKING APPLICATION ACCESS BY KAI

  Ririn Agus Triani, Femmy Sofie Schouten

  132-138

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• EXPLORING THE IMPACT OF TRUST ON CUSTOMER LOYALTY IN THE TELECOMMUNICATION INDUSTRY

  Suyono Saputra; Yulfiswandi Yulfiswandi

  139-143

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• THE INFLUENCE OF ENVIRONMENTAL ENTREPRENEURSHIP LEVEL AND ENTREPRENEURIAL CHALLENGES ON THE INNOVATION OF WOMEN ENTREPRENEURS

  Yayuk Sriayudha, Musnaini Musnaini, Suswita Roza

  144-149

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• BOOK REVIEW OF POWER IN ORGANIZATIONS BY JEFFREY PFEFFER

  Nur Hasanah

  150-157

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