Journal of Business Studies and Management Review

Current Issue

Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025

Published: 2025-06-30

TOWARDS A BETTER UNDERSTANDING OF THE FACTORS OF ENTREPRENEURIAL FAILURE: AN EXPLORATORY STUDY OF ENTREPRENEURS IN THE SFAX REGION OF TUNISIA

Mourad Souissi

129-138
- PDF
GREEN PACKAGING AND BRANDING IMPACT ON GREEN PURCHASE INTENTION WITH GREEN BRAND IMAGE AS MEDIATOR: STUDY AT LOVE BEAUTY AND PLANET ON GEN Z IN WEST JAVA

Cindy Fresilia Dewi, Diana Sari

139-147
- PDF
UNPACKING TOURIST SATISFACTION IN HOTELS: A MULTI-DIMENSIONAL ANALYSIS BASED ON HOTEL TYPE, LOCATION, AND ONLINE REVIEW PLATFORMS

Zhafira Nisa Wulandari, Muhammad Alifh Akbar, Adinda Hanung Hananditya, Marsa Farah Zulfana, Mianda Putri Avisa, Dilla Rachmawati Efendi, Li Gu Yi, Dwi Mela Saihaloknya

148-154
- PDF
The INFLUENCE OF SERVICE QUALITY AND OPPORTUNISM ON PATIENT LOYALTY MEDIATED BY TRUST

Efendi, Yasintha Soelasih, Devi Angrahini Anni Lembana

155-161
- PDF
The ROLE OF FINANCIAL LITERACY, ACCESS, AND MANAGEMENT SKILLS IN SHAPING MARITAL SATISFACTION

Cahyaning Budi Utami

162-174
The INFLUENCE OF GAMIFICATION ON BRAND LOYALTY : A STUDY OF A DIGITAL BANK IN INDONESIA WITH CUSTOMER ENGAGEMENT AS MEDIATION

Abram Myhero Yancristofel Tampubolon, Diana Sari

175-181
- PDF
The INFLUENCE OF SEGMENTING, TARGETING AND POSITIONING (STP) STRATEGIES ON SALES VOLUME AT PT. BALIYONI SAGUNA DENPASAR

Sekar Chornelia Bandi, Rolland Fanggidae, Debryana Y Salean, Apriana H.J Fanggidae

182-187
- PDF
ISLAMIC ACCOUNTING KNOWLEDGE: FRAMEWORK AND FUTURE RESEARCH

Ika Sari Wahyuni TD

188-196
- PDF
EXAMINING THE IMPACT OF SOCIAL MEDIA MARKETING AND PROMOTION ON CONSUMER BUYING INTENTIONS: A CASE STUDY OF ONOY BAKERY, JAMBI

Mira Gustiana Pangestu, Hanan Laras Sabrina, Yossinomita, Raihan Fajri Ramadhan

197-204
- PDF
The INFLUENCE OF SOCIAL MEDIA MARKETING, ONLINE CUSTOMER REVIEW, AND PRICE ON PUCHASE INTENTION IN DIGITAL CREATIVE SKILLS CLASS ON INSTAGRAM IN GENERATION Z OF JAMBI CITY

Prasetyo Nurhidayat, Ade Octavia, Novita Sari

205-212
- PDF
The RELATIONSHIP BETWEEN FILM SEQUELS AND TICKET & MERCHANDISE PURCHASE DECISIONS FOR SPIDER-MAN: NO WAY HOME WITH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE

Muhammad Alkubbarul Hafiz, Novita Ekasari, Husni Hasbullah

213-217
- PDF
STRENGTHENING FUTURE ORIENTATION, ENTREPRENEURIAL ORIENTATION, AND ENTREPRENEURIAL COMPETITION TOWARDS THE RESILIENCE OF FEMALE STUDENT

Yayuk Sriayudha, Ade Octavia, Lucky Enggrani Fitri , Ahmad Dylan Al Muzzaky

218-224
- PDF
The ROLE OF MARKETING PUBLIC RELATIONS (MPR) IN MODERATING THE PRICE STRATEGY ON CUSTOMER AWARENESS OF GERAKAN PANGAN MURAH (GPM) ACTIVITIES IN JAMBI CITY

Elsa Miranda.R, Syahmardi Yacob, Yenny Yuniarti

225-230
- PDF
DEVELOPING MOBILE BANKING SERVICES TO ENHANCE BANKING COMPETITIVENESS

Nazara Nurul Huda, Johannes, Fitriaty

231-238
- PDF
DIGITAL CONTENT STRATEGY: HOW SOCIAL PROOF INFLUENCES PURCHASING DECISIONS

Ade Perdana Siregar, Wahyu Juari Setiawan

239-243
- PDF
The BEHAVIOR OF MUSLIM Z GENERATION WITHIN TIKTOK APLICATION

Desta Fitriana, Johannes Johannes, Novita Ekasari

244-251
- PDF
MAINTAINING THE WORK ENVIRONMENT TO IMPROVE EMPLOYEE PERFORMANCE

Iswento Rizki Manarissar Rajagukguk, Johannes Johannes, Sry Rosita

252-262
- PDF
The INFLUENCE OF INFLUENCER MARKETING AND SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS AT TEANOL CAFÉ, JELUTUNG BRANCH, JAMBI CITY

Lusiana Pransisca Simarmata, Novita Ekasari, Novitasari Novitasari

263-268
- PDF
THE INFLUENCE OF FLASH SALES AND AI-POWERED PRODUCT REVIEWS ON PURCHASE INTENTION OF AMAZON PRODUCTS IN INDONESIA

Mayang salva Adetia, Syahmardi Yacob, Musnaini Musnaini

282-286
- PDF
The EFFECT OF SUPPORTIVE WORK ENVIRONMENT ON EMPLOYEE RETENTION WITH ORGANIZATIONAL COMMITMENT AS A MEDIATING VARIABLE AT BHAYANGKARA JAMBI HOSPITAL

Putri Amelia Wiratama, Nur Hasanah, Dessy Elliyana

287-291
- PDF
ASSESSING THE IMPACT OF CONTENT MARKETING, INFLUENCER MARKETING, AND ELECTRONIC WORD OF MOUTH ON SUBSIDIZED HOUSING PURCHASE DECISIONS: THE MODERATING EFFECT OF E-WOM

Budi Susanto, Syahmardi Yacob, Tona Aurora Lubis

269-276
- PDF
The EFFECT OF WORKLOAD ON JOB SATISFACTION WITH WORK-LIFE BALANCE AS AN INTERVENING VARIABLE AT PT. BANK RAKYAT INDONESIA (PERSERO) TBK. JAMBI BRANCH

Anggun Syamsasni, Shofia Amin, Wahyu Juari Setiawan

277-281
- PDF
THE INFLUENCE OF INCOME EXPECTATIONS, ENTREPRENEURIAL KNOWLEDGE AND ENTREPRENEURIAL MINDSET ON THE INTEREST IN ENTREPRENEURSHIP OF CIVIL SERVANTS IN THE REGIONAL FINANCIAL AND REVENUE MANAGEMENT AGENCY OF JAMBI PROVINCE

Ichsan Rosadi, Syahmardi Yacob, Tona Aurora Lubis

292-297
- PDF
USER SATISFACTION ANALYSIS OF FACULTY OF ECONOMICS AND BUSINESS SERVICES, UNIVERSITAS JAMBI

Yudi Yudi, Shofia Amin, Sigit Indrawijaya, Try Syeftiani, Feny Tialonawarmi

298-304
- PDF
The IMPACT OF RATIONAL, EMOTIONAL, AND SPIRITUAL MOTIVES ON GEN Z'S SKINCARE PURCHASING DECISIONS IN JAMBI CITY

Tassya Fitri Ramadhani Tassya, Syahmardi Yacob, Musnaini Musnaini

305-310
- PDF
COMPETITIVE ADVANTAGE IMPROVEMENT MODEL OF PT. BANK PEMBANGUNAN DERAH JAMBI THROUGH DIGITAL LEADERSHIP AND ORGANIZATIONAL CULTURE MEDIATED BY INNOVATIVE WORK BEHAVIOR

Ayu Anggraini, Fitriaty, Tona Aurora Lubis

311-320
- PDF
ENHANCING ENGAGEMENT IN QRIS ADOPTION: THE IMPACT OF EASE OF USE ON USAGE DECISIONS WITH TRUST AS A MEDIATING VARIABLE AMONG USERS IN JAMBI PROVINCE

Alya Diandra Arvelita, Syahmardi Yacob, Novita Sari

321-329
- PDF
The INFLUENCE OF E-WALLET USAGE IN TRIGGERING IMPULSE BUYING (A Comparative Study Between Gen X And Gen Z Consumers In Bandung)

Reza Daradinanti, Diana Sari

330-337
- PDF
The INFLUENCE OF EXO AS A BRAND AMBASSADOR AND ADVERTISING ON IMPULSE BUYING ON SCARLETT WHITENING PRODUCTS WITH FEAR OF MISSING OUT (FOMO) AS AN INTERVENING VARIABLE

Sella Afrian Listi, Syahmardi Yacob, Musnaini Musnaini

338-345
- PDF
The IMPACT OF FLASH SALES AND DISCOUNT PROGRAMS ON IMPULSIVE BUYING: THE MEDIATING ROLE OF POSITIVE EMOTIONS IN SHOPEE’S MARKETPLACE IN JAMBI

Yuliarnita, Syahmardi Yacob, Tona Aurora Lubis

346-354
- PDF

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Journal of Business Studies and Management Review

Current Issue

Table of Contents

TOWARDS A BETTER UNDERSTANDING OF THE FACTORS OF ENTREPRENEURIAL FAILURE: AN EXPLORATORY STUDY OF ENTREPRENEURS IN THE SFAX REGION OF TUNISIA

GREEN PACKAGING AND BRANDING IMPACT ON GREEN PURCHASE INTENTION WITH GREEN BRAND IMAGE AS MEDIATOR: STUDY AT LOVE BEAUTY AND PLANET ON GEN Z IN WEST JAVA

UNPACKING TOURIST SATISFACTION IN HOTELS: A MULTI-DIMENSIONAL ANALYSIS BASED ON HOTEL TYPE, LOCATION, AND ONLINE REVIEW PLATFORMS

The INFLUENCE OF SERVICE QUALITY AND OPPORTUNISM ON PATIENT LOYALTY MEDIATED BY TRUST

The ROLE OF FINANCIAL LITERACY, ACCESS, AND MANAGEMENT SKILLS IN SHAPING MARITAL SATISFACTION

The INFLUENCE OF GAMIFICATION ON BRAND LOYALTY : A STUDY OF A DIGITAL BANK IN INDONESIA WITH CUSTOMER ENGAGEMENT AS MEDIATION

The INFLUENCE OF SEGMENTING, TARGETING AND POSITIONING (STP) STRATEGIES ON SALES VOLUME AT PT. BALIYONI SAGUNA DENPASAR

ISLAMIC ACCOUNTING KNOWLEDGE: FRAMEWORK AND FUTURE RESEARCH

EXAMINING THE IMPACT OF SOCIAL MEDIA MARKETING AND PROMOTION ON CONSUMER BUYING INTENTIONS: A CASE STUDY OF ONOY BAKERY, JAMBI

The INFLUENCE OF SOCIAL MEDIA MARKETING, ONLINE CUSTOMER REVIEW, AND PRICE ON PUCHASE INTENTION IN DIGITAL CREATIVE SKILLS CLASS ON INSTAGRAM IN GENERATION Z OF JAMBI CITY

The RELATIONSHIP BETWEEN FILM SEQUELS AND TICKET & MERCHANDISE PURCHASE DECISIONS FOR SPIDER-MAN: NO WAY HOME WITH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE

STRENGTHENING FUTURE ORIENTATION, ENTREPRENEURIAL ORIENTATION, AND ENTREPRENEURIAL COMPETITION TOWARDS THE RESILIENCE OF FEMALE STUDENT

The ROLE OF MARKETING PUBLIC RELATIONS (MPR) IN MODERATING THE PRICE STRATEGY ON CUSTOMER AWARENESS OF GERAKAN PANGAN MURAH (GPM) ACTIVITIES IN JAMBI CITY

DEVELOPING MOBILE BANKING SERVICES TO ENHANCE BANKING COMPETITIVENESS

DIGITAL CONTENT STRATEGY: HOW SOCIAL PROOF INFLUENCES PURCHASING DECISIONS

The BEHAVIOR OF MUSLIM Z GENERATION WITHIN TIKTOK APLICATION

MAINTAINING THE WORK ENVIRONMENT TO IMPROVE EMPLOYEE PERFORMANCE

The INFLUENCE OF INFLUENCER MARKETING AND SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS AT TEANOL CAFÉ, JELUTUNG BRANCH, JAMBI CITY

THE INFLUENCE OF FLASH SALES AND AI-POWERED PRODUCT REVIEWS ON PURCHASE INTENTION OF AMAZON PRODUCTS IN INDONESIA

The EFFECT OF SUPPORTIVE WORK ENVIRONMENT ON EMPLOYEE RETENTION WITH ORGANIZATIONAL COMMITMENT AS A MEDIATING VARIABLE AT BHAYANGKARA JAMBI HOSPITAL

ASSESSING THE IMPACT OF CONTENT MARKETING, INFLUENCER MARKETING, AND ELECTRONIC WORD OF MOUTH ON SUBSIDIZED HOUSING PURCHASE DECISIONS: THE MODERATING EFFECT OF E-WOM

The EFFECT OF WORKLOAD ON JOB SATISFACTION WITH WORK-LIFE BALANCE AS AN INTERVENING VARIABLE AT PT. BANK RAKYAT INDONESIA (PERSERO) TBK. JAMBI BRANCH

THE INFLUENCE OF INCOME EXPECTATIONS, ENTREPRENEURIAL KNOWLEDGE AND ENTREPRENEURIAL MINDSET ON THE INTEREST IN ENTREPRENEURSHIP OF CIVIL SERVANTS IN THE REGIONAL FINANCIAL AND REVENUE MANAGEMENT AGENCY OF JAMBI PROVINCE

USER SATISFACTION ANALYSIS OF FACULTY OF ECONOMICS AND BUSINESS SERVICES, UNIVERSITAS JAMBI

The IMPACT OF RATIONAL, EMOTIONAL, AND SPIRITUAL MOTIVES ON GEN Z'S SKINCARE PURCHASING DECISIONS IN JAMBI CITY

COMPETITIVE ADVANTAGE IMPROVEMENT MODEL OF PT. BANK PEMBANGUNAN DERAH JAMBI THROUGH DIGITAL LEADERSHIP AND ORGANIZATIONAL CULTURE MEDIATED BY INNOVATIVE WORK BEHAVIOR

ENHANCING ENGAGEMENT IN QRIS ADOPTION: THE IMPACT OF EASE OF USE ON USAGE DECISIONS WITH TRUST AS A MEDIATING VARIABLE AMONG USERS IN JAMBI PROVINCE

The INFLUENCE OF E-WALLET USAGE IN TRIGGERING IMPULSE BUYING (A Comparative Study Between Gen X And Gen Z Consumers In Bandung)

The INFLUENCE OF EXO AS A BRAND AMBASSADOR AND ADVERTISING ON IMPULSE BUYING ON SCARLETT WHITENING PRODUCTS WITH FEAR OF MISSING OUT (FOMO) AS AN INTERVENING VARIABLE

The IMPACT OF FLASH SALES AND DISCOUNT PROGRAMS ON IMPULSIVE BUYING: THE MEDIATING ROLE OF POSITIVE EMOTIONS IN SHOPEE’S MARKETPLACE IN JAMBI

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Journal of Business Studies and Management Review has been Accredited by SINTA 4 since Volume 2 Number 2 2019 with Decree of Directorate General of Enrichment and Research Development, Rank of Journal Accredited Period VII, 2019. Please download the below link.

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