Journal of Business Studies and Management Review

Table of Contents

• FROM PERCEPTION TO INTENTION: THE IMPACT OF BRAND IMAGE AND ELECTRONIC WORD OF MOUTH ON BEAUTY CLINIC SELECTION

  Syabila Gita Putri Cahyani, Tezza Adriansyah Anwar, Artarina Dewi Asri Samoedra

  213-218

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• CONSUMER PREFERENCES TOWARD PINDANG CUISINE IN PALEMBANG

  Muhammad Febriansyah Ibrahim, Agusriansyah Saputra, Zetira Novriana, Alvindo Dermawan, Erwin Efendi Nasution, M. Farandika Akbar

  219-230

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• The MEDIATING ROLE OF KNOWLEDGE SHARING ON WELLBEING AND PERFORMANCE: EVIDENCE FROM BANKING EMPLOYEES IN JAKARTA

  Ahmad Firdaus, Muhamamd Oceano Fauzan

  231-234

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• MORE THAN JUST KNOWLEDGE: HOW EXPERIENCE SHAPES UNIVERSITY STUDENTS’ DECISIONS ON DRINKING WATER

  Ainnur Rohmah Fauziah, Tezza Adriansyah Anwar, Artarina Dewi Asri Samoedra, Iwan Trihapsoro

  235-239

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• PT PP BAJABANG INDONESIA'S STRATEGY IN IMPROVING WORKFORCE PRODUCTIVITY

  Diba Andika Ardikarsa, Agustinus Miranda, Derriawan Derriawan, Lola Fitria Sari, Nana Nawasiah

  240-244

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• QRIS ACCEPTANCE IN MSMEs MUARAJAMBI COMPOUND: ANALYSIS OF DRIVING AND INHIBITING FACTORS USING THE TAM AND UTAUT APPROACHES

  Duadja Given Jay Dev Simatupang, Besse Wediawati, Ade Perdana Siregar

  245-251

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• HOW MARKETING DEPARTMENT ENFORCES SUSTAINABILITY A QUALITATIVE INQUIRY

  Efendi, Riandiva Pervinatalie Mulyono

  252-255

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• The INFLUENCE OF SKEPTICAL ATTITUDE AND ONLINE CUSTOMER REVIEW ON PURCHASE INTENTION OF SOMETHINC SKINCARE PRODUCTS AMONG GENERATION Z IN JAMBI CITY

  Karinina Sharapova, Raja Sharah Fatricia, Istiqomah Malinda

  256-260

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• The EFFECT OF INFLUENCER MARKETING AND TIKTOK CONTENT STRATEGIES ON PURCHASING DECISIONS WITH TRUST AS A MEDIATING VARIABLE IN ELFORMULA SKINCARE PRODUCTS Case Study of Jambi University Students

  Maharani, Syahmardi Yacob, Fitriaty

  261-266

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• The INFLUENCE OF MARKETING CONTENT (SHORT VIDEOS) AND E-WOM ON TIKTOK ON THE PURCHASE INTENTION IN MAKARIZO HAIRCARE A Study of TikTok Marketing Content and e-WOM on Makarizo Haircare Product

  Meirinda Siregar, Raja Sharah Fatricia, Ade Perdana Siregar

  267-272

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• EVALUATION OF EQUIVALENCY FROM STRUCTURAL POSITIONS TO FUNCTIONAL POSITIONS IN OPTIMIZING DUTIES, FUNCTIONS, AND CAREER DEVELOPMENT AT BKPSDMD JAMBI CITY

  Miftah Farid, Sry Rosita, Zulfina Adriani

  273-279

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• The INFLUENCE OF BULOG'S ROLE ON COMMUNITY FOOD SECURITY THROUGH THE EFFECTIVENESS OF THE SPHP PROGRAM (FOOD SUPPLY AND PRICE STABILITY) AS A MEDIATING VARIABLE IN THE CITY OF JAMBI

  Muhammad Aqshal Zorif, Syahmardi Yacob

  280-285

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• DEVELOPING A SUSTAINABLE EMPLOYEE PERFORMANCE MODEL THROUGH ENTREPRENEURIAL LEADERSHIP AND DIGITALIZATION: THE MEDIATING ROLE OF WORK MOTIVATION

  Muhammad Haekal, Tona Aurora Lubis, Fitriaty

  286-295

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• WHY BEING WELL-KNOWN IS NOT ENOUGH: EXAMINING BRAND IMAGE AND E-MARKETING EFFECTS ON HOSPITAL VISIT INTENTION

  Nazwa Khoerunnisa, Tezza Adriansyah Anwar, Nur Pudyastuti Pratiwi

  296-301

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• IMPLEMENTATION OF DIGITAL APPLICATIONS AND THE DEVELOPMENT OF AN ADAPTIVE CULTURE AT TRANSJAKARTA

  Nursyam Syahrir, Bella Anggini Putri, Muhamad Falah Nirwana Yulian Putra, Febry Syahputera

  302-308

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• WHEN TASTE IS NOT ENOUGH: DETERMINANTS OF CUSTOMER LOYALTY IN GEROBAKMIE, A LOCAL CULINARY BUSINESS IN JAMBI CITY

  Raihan Fajri Ramadhan, Hanan Laras Sabrina, Zora Anjas Wilona

  309-315

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• BUILDING BRAND TRUST THROUGH DIGITAL STIMULI: ANALYSIS OF INFLUENCER CREDIBILITY AND USER-GENERATED CONTENT ON PURCHASING DECISIONS

  Syakira Mentari, Ade Perdana, Musnaini

  316-322

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• ONLINE GAMING, TRANSFORMATIONAL LEADERSHIP, AND EMPLOYEE PERFORMANCE AMONG MILLENNIALS AND GENERATION Z

  Zera Fitrizon, Zulfina Adriani, Tona Aurora Lubis

  323-327

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• OPTIMIZATION OF USER-GENERATED CONTENT AS A DIGITAL MARKETING STRATEGY FOR MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES) IN SUNGAI PENUH CITY

  Indra Budaya, Alvia Santoni, Sudirman

  328-335

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• The IMPACT OF ENVIRONMENTAL AND FINANCIAL PERFORMANCE ON CORPORATE SOCIAL RESPONSIBILITY DISCLOSURE

  Nyimas Rania Kharissa Lutfia, Rita Friyani, Nyimas Dian Maisyarah

  336-340

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• FROM DIGITAL INFRASTRUCTURE TO EMPLOYEE PERFORMANCE IN PUBLIC SECTOR TRANSFORMATION

  Asraf Yunus, Muhammad Nuzul Qadri, Abdul Hakim

  341-352

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• CORPORATE GOVERNANCE AND FINANCIAL STATEMENT FRAUD IN INDONESIA’S FINANCIAL INDUSTRY: THE CRIME MODEL APPROACH

  Ananda Marisa Pertiwi, Enggar Diah Puspa Arum, Aulia Beatrice Brilliant

  353-359

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• CORPORATE GOVERNANCE, FIRM CHARACTERISTICS, AND FIRM VALUE: THE MEDIATING ROLE OF TAX AVOIDANCE IN INDONESIAN ENERGY COMPANIES

  Suryadi, Ilham Wahyudi, Rico Wijaya Z

  360-365

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• The MEDIATING ROLE OF CUSTOMER SATISFACTION IN THE RELATIONSHIP BETWEEN TRUST, EMOTIONAL BONDING, AND LOYALTY: EMPIRICAL EVIDENCE FROM AN SME AUTOMOTIVE WORKSHOP

  Roky Apriansyah, Hermanto

  366-372

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• QUALITY CONTROL ANALYSIS OF PEW ENAMEL WIRE USING PARETO AND FISHBONE

  Jason Hermanto Violentisca Hermanto, Katlea Fitriani

  373-382

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• FACTORS INFLUENCING E-WALLET USAGE OF GEN Z COLLEGE STUDENTS IN PURCHASING FASHION ITEMS: THE MEDIATING ROLE OF BEHAVIORAL INTENTION

  Manuel Alexander C. Bonotan IV, Hernando Antonio A. Cesa, Francis Amiel L. Dugenia, Martin Andrew C Marin, Antonio Etrata

  383-391

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• FROM TALENT MANAGEMENT TO RETENTION INTENTION: THE MEDIATING ROLE OF EMPLOYEE ENGAGEMENT IN STATE-OWNED BANKS

  adwi adwi, Ade Imam Muttaqien Halim, Reski Auliany Hasan

  392-401

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• BEYOND THE GREEN NARRATIVE: ESG DISCLOSURE AND GREENWASHING INDICATIONS IN INDONESIAN SUSTAINABILITY REPORTS

  Avant Muhammad Armadan, Fitriaty, Muhammad Haris Saputra

  402-407

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• ANALYSIS OF VISUAL STORYTELLING UTILIZATION ON SOCIAL MEDIA TO ENHANCE THE BRAND IMAGE OF MSMES IN JAMBI CITY

  Willy Apriansyah, Syahmardi yacob, Istiqomah Malinda

  408-413

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• TRUST-BASED VILLAGE FINANCIAL GOVERNANCE: TRANSPARENCY, ACCOUNTABILITY, PARTICIPATION, AND VILLAGE FUND SUCCESS

  Sri Rachmawati Rachman, Karmila Alamsyah Wellem, Khaerunnisa Ibnu Hajar

  414-424

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• DIGITAL TRANSFORMATION IN THE IMPLEMENTATION OF VILLAGE INFORMATION SYSTEMS IN MEKAR SARI VILLAGE

  Try Syeftiani, Yudi, Mar Atun Saadah, Muhammad Haris Saputra, Kurnia Permana

  425-435

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• SOCIAL MAPPING ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY (CSR) PROGRAMS IN INDONESIA

  Faizal Riza, Ardi Afrizal

  436-441

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