Vol. 1 No. 2 (2012): DIGEST MARKETING

Articles

• THEDIFFERENTROLESOFINVOLVEMENTWITHINCORPORATE AND PRODUCT ADVERTISEMENTS

  Raja Sharah Fatricia

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• PERSEPSIRETAILERMODERNTERHADAPSALESPOMOTIONGIRLSARIHUSADA(StudiKasuspadaPTTigaraksaSatriaJambiDistributorSariHusada) MODERNRETAILERPERCEPTIONSONSARIHUSAD’SSALESPROMOTIONGIRL(CaseStudyatPTTigaraksaSatriaasSariHusada’sDistributorJambi)

  Johannes ., Erida ., Hanafi .

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• ANALISISPERSEPSIKONSUMENTERHADAPPELAYANANKARAOKEINULVIZTAFAMILYOUTLETCABANGKOTAJAMBI THEANALYSISOFCONSUMERPERCEPTIONONINULVIZTAFAMILYKARAOKESERVICEOUTLETOFJAMBIOUTLET

  Aswadi Rahmad

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• ANALISISKEPUASANKONSUMENTERHADAPAKSESORIPERAK(StudiKasusNikeishaSilver) THEANALYSISOFCONSUMERSATISFATIONONSILVERACCESSORIES(CaseonNikeishaSilver)

  Muhammad Ridwan

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• SIKAP KONSUMEN TERHADAP SEPEDA MOTOR YAMAHA MIO PADA PT. SABANG RAYA MOTOR DI KOTA JAMBI (CONSUMER ATTITUDE TOWARD MIO MITAC MOTORCYLE AT PT. SABANG RAYA MOTOR IN CITY JAMBI )

  Muhammad Robin

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• PENGARUHKELOMPOKREFERENSIDANGAYAHIDUPTERHADAPKEPUTUSANMENGGUNAKANBLACKBERRY THEEFFECTSOFLIFESTYLEANDREFERENCEGROUPONDECISIONOFUSINGBLACKBERRY

  Evanina Sianturi, Erida ., Ade Titi Nifita

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• ANALISISSIKAPKONSUMENTERHADAPPONSELNOKIADIKOTAJAMBI (THEANALYISOFCONSUMERATTITUDEONCELLULERPHONEINJAMBICITY

  Tri Rahayu Aguswindi

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• BAURANPEMASARANSUSUFORMULAMORINAGAPADAPT.KALBENUTRITIONALCABANGJAMBI THEMARKETINGMIXEOFMORINIAGAMILKFORMULAATPT.KALBENUTRITIONALATJAMBIBRANCH

  Erni Anggreini

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