PERSEPSIRETAILERMODERNTERHADAPSALESPOMOTIONGIRLSARIHUSADA(StudiKasuspadaPTTigaraksaSatriaJambiDistributorSariHusada) MODERNRETAILERPERCEPTIONSONSARIHUSAD’SSALESPROMOTIONGIRL(CaseStudyatPTTigaraksaSatriaasSariHusada’sDistributorJambi)

Abstract

PrincipalandDistributorofproductsrealizethatthetrendofconsumersshoppingatmodernretailersisincreasingsignificantly.Therefore,theyhavetomanageitinordertogetmarketgrowingandovercomingcompetition.OneofthestrategiestocompeteisuseSalesPersonGirl(SPG).ThisstudypurposeistodeterminethemodernretailerperceptionsonSPG’scompetence.Thestudywasconductedon13modernretailerswhichareregularlyvisitedby7SPGofSariHusada.Theresearchmethodmainlyusedqualitativemethod.Toenrichthedata,quantitativemethodusestomeasureperceivedvalueandtodescribethepartnershipstrategyincoordinationwithSPG.
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eywords:principal,modernretailers,retailmanagement,modernstoreperception.