BAURANPEMASARANSUSUFORMULAMORINAGAPADAPT.KALBENUTRITIONALCABANGJAMBI THEMARKETINGMIXEOFMORINIAGAMILKFORMULAATPT.KALBENUTRITIONALATJAMBIBRANCH

Authors

  • Erni Anggreini

Abstract

Themarketingprogramforabusinessisnotonlyaimingatsellingtheproductsbutalsotoprovidecustomersatisfaction.ThepurposeofthisresearchistoinvestigatemarketingmixprogramimplementationofPT.KalbeNutrituonalin
JambiBranch.Methodusequalitativedescreptivetool.Theresultshowsthatt
hefirmshasimplementedmarketingmix,buttheimplmentationshouldbeconductedcreatively.K
eywords.Product,proce,distribution,andpromotion.

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Issue

Vol. 1 No. 2 (2012): DIGEST MARKETING

Section

Articles