ANALISISPERSEPSIKONSUMENTERHADAPPELAYANANKARAOKEINULVIZTAFAMILYOUTLETCABANGKOTAJAMBI THEANALYSISOFCONSUMERPERCEPTIONONINULVIZTAFAMILYKARAOKESERVICEOUTLETOFJAMBIOUTLET

Abstract

ThepurposeofthisresearchistoexplainconsumerperceptiononKaraokeInulViztaOutletinJambi.Thevariablemeasuredisbasedon5dimensions,i.e.,Tangibels,Realibility,Responsiveness,Assurance,Emphaty.Theresultshowsthatconsumerperceptionisgood.ThehigestvalueofperceptionisEmphatyDimensionandotherwisethelowestisAssurance.Accordingtotheresearchresuts,isreccomendedthatKaraokeInulViztaOutletcontinuestododevelopephysicaldimensionsuchasfasilitiesandphysicalinsfrastructures,trust,speed,prudishness,ability.Togehthertothisimprovement,itisimportanttobedovotedonconsumersatisfationmonitoring.
Keyword:perception,Karaoke,consumerperceptions,services,