ANALISISSIKAPKONSUMENTERHADAPPONSELNOKIADIKOTAJAMBI (THEANALYISOFCONSUMERATTITUDEONCELLULERPHONEINJAMBICITY

Authors

  • Tri Rahayu Aguswindi

Abstract

TheresearchpurposeistoexplainandanalysistheconsumersattitudeofNokiaCellulerphoneinJambiCity.Theamountofsampleis100Nokias
user,thatchosenwithconveniencemethod.Theconsumersattitudeusedbeliefandevaluationconcepttosomeimportantattributes.Theattributesarebrand,taste,quality,feature,priceandpromotion.Thisresearchreccomendation
tothecorporationisconsideringtheattributesthatshowslessvalueontheFishbenconceptbedeveveloped.
Keywords.Consumerattitude,likertscaleandproductfeature

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Issue

Vol. 1 No. 2 (2012): DIGEST MARKETING

Section

Articles