Peranan Teknologi Audiovisual dalam Fenomena Hallyu Sebagai Budaya dan Gaya Hidup Remaja di Jakarta
DOI:
https://doi.org/10.22437/titian.v4i2.10705Keywords:
K-pop, Communication, Technological Determinism, Audio Visual, Uses and Gratification theoryAbstract
Kebudayaan Korea dengan mudah melebarkan sayapnya ke seluruh dunia, termasuk Indonesia. Proses penyebaran budaya Korea ini dinamakan Hallyu atau Gelombang Korea. Terpaan demam Korea terjadi melalui jalur hiburan seperti musik, drama, dan film. Sehingga, munculnya Hallyu di Indonesia tidak terlepas dari perkembangan teknologi audiovisual. Tujuan penelitian ini mau melihat pemanfaatan teknologi audiovisual dalam merebaknya Hallyu sebagai budaya populer dan gaya hidup remaja di Indonesia. Penelitian menggunakan teori Uses and Gratification, yang menjelaskan bagaimana remaja secara aktif mencari dan menggunakan media untuk mendapatkan informasi. Peneliti memakai metode kualitatif deskriptif dengan desk review atau desk research. Hasil penelitian menunjukkan bahwa remaja penggemar Korea di Jakarta sangat dipengaruhi oleh teknologi. Melalui media audiovisual, pihak Korea secara gencar memberi asupan mengenai kebudayaan mereka lewat K-drama dan K-pop. Para remaja penggemar Korea ini mulai mengikuti budaya dan gaya hidup orang Korea. Peran orang tua sangat penting agar bisa memberikan arahan dan pedoman kepada anak remajanya untuk menghidari dampak buruk.Â
 Kata Kunci: K-Pop, Determinasi Teknologi, Komunikasi, Audio Visual, Uses and Gratification theory
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