PENGARUH PENGETAHUAN KEUANGAN DAN TEKNOLOGI KEUANGAN TERHADAP KEPUASAN KEUANGAN PADA DISTRIBUTOR DIRECT SELLING DI PROVINSI JAMBI
DOI:
https://doi.org/10.22437/jmk.v12i01.23835Abstract
Penelitian ini bertujuan untuk memperoleh kajian empiris pengaruh pengetahuan
keuangan dan teknologi keuangan terhadap kepuasan keuangan pada distributor
Direct Selling di Provinsi Jambi. Penelitian ini merupakan penelitian survey.
Populasi dalam penelitian ini adalah seluruh distributor PT. Joybiz International di
provinsi jambi dengan sampel penelitian sebanyak 91 responden. Teknik
pengumpulan data penelitian dilakukan melalui kuesioner. Data yang diperoleh di
analisis dengan menggunakan teknik analisis PLS (Partial Least Square) melalui
software SmartPLS 3. Hasil penelitian menunjukkan bahwa pengetahuan keuangan
dan teknologi keuangan berpengaruh positif dan signifikan terhadap kepuasan
keuangan.
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