Vol. 2 No. 1 (2018): JBSMR Vol 2 No.1 December 2018

Table of Contents

• THE EFFECT OF COMMUNICATION AND CONFLICT HANDLING ON BANK CUSTOMER LOYALTY THROUGH SATISFACTION AS MEDIATING VARIABLE IN RIAU ISLAND PROVINCE INDONESIA

  Suyono Saputra, Lady Lady

  1-7

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• MARKET DEVELOPMENT STRATEGY MODEL AND EFFICIENCY OF COST OF BROILER CHICKEN EGG FARMER BUSINESS IN JAMBI CITY

  Raja Sarah Fatricia, Dessy Elliyana

  8-15

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• ANALYSIS OF GO JEK E-SERVICE QUALITY AND ITS EFFECT ON CUSTOMER SATISFACTION IN JAMBI CITY

  Novita Sari, Yenny Yuniarti

  16-20

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• DO REALLY COMPENSATION EFFECT ON PERFORMANCE COMMITMENTS: TAXI DRIVER ONLINE (G0-JEK) IN THE CITY OF JAMBI?

  Sry Rosita, Fitri Widiastuti, Dian Mala Fithriani Aira

  21-27

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• ANALYSIS OF PREFERENCES AND CONSUMER BEHAVIOR OF BATIK JAMBI

  Ade Titi Nofita, Yayuk Sriayudha

  28-34

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• EMPLOYEE PERFORMANCE: A PERSPECTIVE OF ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB)

  Said Almaududi

  35-38

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• THE INFLUENCE OF TECHNOLOGICAL TRAINING ON ENTREPRENEURSHIP AND THE SUCCESS OF MICRO, SMALL AND MIDDLE BUSINESS TENANT OF BUSINESS AND TECHNOLOGY INCUBATOR (BTI) JAMBI UNIVERSITY

  Novita Eka Sari

  39-46

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• THE ROLE of CONSUMER CONFIDENCE AS A MEDIATING INFLUENCE VIRAL MARKETING of VISITING KAMPOENG RADJA JAMBI

  Ade Perdana Siregar, Ade Titi Nifita

  47-52

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• THE INFLUENCE OF RELATIONSHIP MARKETING TOWARDS CUSTOMER RETENTION EFFORTS ON CULINARY SEAFOOD CRAB'S NEST RESTAURANT IN THE CITY OF JAMBI

  Jamal Jamal, Ade Titi Nifita, Garry Yuasa Rosyid

  53-58

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• MODEL OF CUSTOMER RE-INTENTION: A PERSPECTIVE OF EXPERIENTIAL MARKETING AND CUSTOMER SATISFACTION

  Nabila Aufa Nadya, Syahmardi Yacob, Raja Sarah Fatricia

  59-65

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