Vol. 8 No. 2 (2025): JBSMR, Vol 8 No.2 June 2025

Table of Contents

• TOWARDS A BETTER UNDERSTANDING OF THE FACTORS OF ENTREPRENEURIAL FAILURE: AN EXPLORATORY STUDY OF ENTREPRENEURS IN THE SFAX REGION OF TUNISIA

  Mourad Souissi

  129-138

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• GREEN PACKAGING AND BRANDING IMPACT ON GREEN PURCHASE INTENTION WITH GREEN BRAND IMAGE AS MEDIATOR: STUDY AT LOVE BEAUTY AND PLANET ON GEN Z IN WEST JAVA

  Cindy Fresilia Dewi, Diana Sari

  139-147

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• UNPACKING TOURIST SATISFACTION IN HOTELS: A MULTI-DIMENSIONAL ANALYSIS BASED ON HOTEL TYPE, LOCATION, AND ONLINE REVIEW PLATFORMS

  Zhafira Nisa Wulandari, Muhammad Alifh Akbar, Adinda Hanung Hananditya, Marsa Farah Zulfana, Mianda Putri Avisa, Dilla Rachmawati Efendi, Li Gu Yi, Dwi Mela Saihaloknya

  148-154

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• The INFLUENCE OF SERVICE QUALITY AND OPPORTUNISM ON PATIENT LOYALTY MEDIATED BY TRUST

  Efendi, Yasintha Soelasih, Devi Angrahini Anni Lembana

  155-161

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• The ROLE OF FINANCIAL LITERACY, ACCESS, AND MANAGEMENT SKILLS IN SHAPING MARITAL SATISFACTION

  Cahyaning Budi Utami

  162-174

• The INFLUENCE OF GAMIFICATION ON BRAND LOYALTY : A STUDY OF A DIGITAL BANK IN INDONESIA WITH CUSTOMER ENGAGEMENT AS MEDIATION

  Abram Myhero Yancristofel Tampubolon, Diana Sari

  175-181

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• The INFLUENCE OF SEGMENTING, TARGETING AND POSITIONING (STP) STRATEGIES ON SALES VOLUME AT PT. BALIYONI SAGUNA DENPASAR

  Sekar Chornelia Bandi, Rolland Fanggidae, Debryana Y Salean, Apriana H.J Fanggidae

  182-187

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• ISLAMIC ACCOUNTING KNOWLEDGE: FRAMEWORK AND FUTURE RESEARCH

  Ika Sari Wahyuni TD

  188-196

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• EXAMINING THE IMPACT OF SOCIAL MEDIA MARKETING AND PROMOTION ON CONSUMER BUYING INTENTIONS: A CASE STUDY OF ONOY BAKERY, JAMBI

  Mira Gustiana Pangestu, Hanan Laras Sabrina, Yossinomita, Raihan Fajri Ramadhan

  197-204

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• The INFLUENCE OF SOCIAL MEDIA MARKETING, ONLINE CUSTOMER REVIEW, AND PRICE ON PUCHASE INTENTION IN DIGITAL CREATIVE SKILLS CLASS ON INSTAGRAM IN GENERATION Z OF JAMBI CITY

  Prasetyo Nurhidayat, Ade Octavia, Novita Sari

  205-212

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• The RELATIONSHIP BETWEEN FILM SEQUELS AND TICKET & MERCHANDISE PURCHASE DECISIONS FOR SPIDER-MAN: NO WAY HOME WITH CONSUMER SATISFACTION AS AN INTERVENING VARIABLE

  Muhammad Alkubbarul Hafiz, Novita Ekasari, Husni Hasbullah

  213-217

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• STRENGTHENING FUTURE ORIENTATION, ENTREPRENEURIAL ORIENTATION, AND ENTREPRENEURIAL COMPETITION TOWARDS THE RESILIENCE OF FEMALE STUDENT

  Yayuk Sriayudha, Ade Octavia, Lucky Enggrani Fitri , Ahmad Dylan Al Muzzaky

  218-224

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• The ROLE OF MARKETING PUBLIC RELATIONS (MPR) IN MODERATING THE PRICE STRATEGY ON CUSTOMER AWARENESS OF GERAKAN PANGAN MURAH (GPM) ACTIVITIES IN JAMBI CITY

  Elsa Miranda.R, Syahmardi Yacob, Yenny Yuniarti

  225-230

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• DEVELOPING MOBILE BANKING SERVICES TO ENHANCE BANKING COMPETITIVENESS

  Nazara Nurul Huda, Johannes, Fitriaty

  231-238

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• DIGITAL CONTENT STRATEGY: HOW SOCIAL PROOF INFLUENCES PURCHASING DECISIONS

  Ade Perdana Siregar, Wahyu Juari Setiawan

  239-243

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• The BEHAVIOR OF MUSLIM Z GENERATION WITHIN TIKTOK APLICATION

  Desta Fitriana, Johannes Johannes, Novita Ekasari

  244-251

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• MAINTAINING THE WORK ENVIRONMENT TO IMPROVE EMPLOYEE PERFORMANCE

  Iswento Rizki Manarissar Rajagukguk, Johannes Johannes, Sry Rosita

  252-262

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• The INFLUENCE OF INFLUENCER MARKETING AND SOCIAL MEDIA MARKETING ON PURCHASE DECISIONS AT TEANOL CAFÉ, JELUTUNG BRANCH, JAMBI CITY

  Lusiana Pransisca Simarmata, Novita Ekasari, Novitasari Novitasari

  263-268

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• THE INFLUENCE OF FLASH SALES AND AI-POWERED PRODUCT REVIEWS ON PURCHASE INTENTION OF AMAZON PRODUCTS IN INDONESIA

  Mayang salva Adetia, Syahmardi Yacob, Musnaini Musnaini

  282-286

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• The EFFECT OF SUPPORTIVE WORK ENVIRONMENT ON EMPLOYEE RETENTION WITH ORGANIZATIONAL COMMITMENT AS A MEDIATING VARIABLE AT BHAYANGKARA JAMBI HOSPITAL

  Putri Amelia Wiratama, Nur Hasanah, Dessy Elliyana

  287-291

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• ASSESSING THE IMPACT OF CONTENT MARKETING, INFLUENCER MARKETING, AND ELECTRONIC WORD OF MOUTH ON SUBSIDIZED HOUSING PURCHASE DECISIONS: THE MODERATING EFFECT OF E-WOM

  Budi Susanto, Syahmardi Yacob, Tona Aurora Lubis

  269-276

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• The EFFECT OF WORKLOAD ON JOB SATISFACTION WITH WORK-LIFE BALANCE AS AN INTERVENING VARIABLE AT PT. BANK RAKYAT INDONESIA (PERSERO) TBK. JAMBI BRANCH

  Anggun Syamsasni, Shofia Amin, Wahyu Juari Setiawan

  277-281

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• THE INFLUENCE OF INCOME EXPECTATIONS, ENTREPRENEURIAL KNOWLEDGE AND ENTREPRENEURIAL MINDSET ON THE INTEREST IN ENTREPRENEURSHIP OF CIVIL SERVANTS IN THE REGIONAL FINANCIAL AND REVENUE MANAGEMENT AGENCY OF JAMBI PROVINCE

  Ichsan Rosadi, Syahmardi Yacob, Tona Aurora Lubis

  292-297

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• USER SATISFACTION ANALYSIS OF FACULTY OF ECONOMICS AND BUSINESS SERVICES, UNIVERSITAS JAMBI

  Yudi Yudi, Shofia Amin, Sigit Indrawijaya, Try Syeftiani, Feny Tialonawarmi

  298-304

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• The IMPACT OF RATIONAL, EMOTIONAL, AND SPIRITUAL MOTIVES ON GEN Z'S SKINCARE PURCHASING DECISIONS IN JAMBI CITY

  Tassya Fitri Ramadhani Tassya, Syahmardi Yacob, Musnaini Musnaini

  305-310

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• COMPETITIVE ADVANTAGE IMPROVEMENT MODEL OF PT. BANK PEMBANGUNAN DERAH JAMBI THROUGH DIGITAL LEADERSHIP AND ORGANIZATIONAL CULTURE MEDIATED BY INNOVATIVE WORK BEHAVIOR

  Ayu Anggraini, Fitriaty, Tona Aurora Lubis

  311-320

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• ENHANCING ENGAGEMENT IN QRIS ADOPTION: THE IMPACT OF EASE OF USE ON USAGE DECISIONS WITH TRUST AS A MEDIATING VARIABLE AMONG USERS IN JAMBI PROVINCE

  Alya Diandra Arvelita, Syahmardi Yacob, Novita Sari

  321-329

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• The INFLUENCE OF E-WALLET USAGE IN TRIGGERING IMPULSE BUYING (A Comparative Study Between Gen X And Gen Z Consumers In Bandung)

  Reza Daradinanti, Diana Sari

  330-337

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• The INFLUENCE OF EXO AS A BRAND AMBASSADOR AND ADVERTISING ON IMPULSE BUYING ON SCARLETT WHITENING PRODUCTS WITH FEAR OF MISSING OUT (FOMO) AS AN INTERVENING VARIABLE

  Sella Afrian Listi, Syahmardi Yacob, Musnaini Musnaini

  338-345

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• The IMPACT OF FLASH SALES AND DISCOUNT PROGRAMS ON IMPULSIVE BUYING: THE MEDIATING ROLE OF POSITIVE EMOTIONS IN SHOPEE’S MARKETPLACE IN JAMBI

  Yuliarnita, Syahmardi Yacob, Tona Aurora Lubis

  346-354

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