EFFECT OF E-PROMOTION -SOCIAL MEDIA AND E-WOM TOWARD INTENTION OF USING E-MONEY JAMBI CITY

Authors

  • Ade Erma Suryani Faculty of Economics and Business, Universitas Jambi, Indonesia
  • Musnaini Musnaini Universitas Jmbi
  • Tona Auora Lubis Faculty of Economics and Business, Universitas Jambi, Indonesia

DOI:

https://doi.org/10.22437/jbsmr.v5i2.19086

Keywords:

e-Promotion, Media Social, e-WoM, e-Service Quality, e- Money

Abstract

The purpose of this study is to explain the direct and indirect relationship of the influence of e-Promotion Social Media and e-WoM mediated by e-Service Quality on interest in using e-Money in Jambi City. The research methodology uses a confirmatory approach and inferential quantitative analysis techniques. The sample used is 100 as respondents who fill out the questionnaire. The results of the study prove that directly e-Promotion using social media and e-WoM has a significant positive effect on interest in using e-Money. But indirectly e-Service Quality mediated only e-Promotion using social media, the hypothesis is proven and accepted. The conclusion of this study is that e service quality has a partial meditation role.

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Published

2022-07-08

How to Cite

Suryani, A. E., Musnaini, M., & Lubis, T. A. (2022). EFFECT OF E-PROMOTION -SOCIAL MEDIA AND E-WOM TOWARD INTENTION OF USING E-MONEY JAMBI CITY. JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW, 5(2), 161-166. https://doi.org/10.22437/jbsmr.v5i2.19086