Vol. 5 No. 2 (2022): JBSMR, Vol. 5 No.2, June 2022

Table of Contents

• EFFECT OF E-PROMOTION -SOCIAL MEDIA AND E-WOM TOWARD INTENTION OF USING E-MONEY JAMBI CITY

  Ade Erma Suryani, Musnaini Musnaini, Tona Auora Lubis

  161-166

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  Abstract views: 440 times | PDF downloaded: 421 times | Published: 2022-07-08

• THE INFLUENCE OF FINANCIAL RATIOS TOWARD STOCK PRICE OF PHARMACEUTICAL COMPANIES IN INDONESIA

  Afri Yeni Lubis, Purwanto Purwanto

  167-176

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  Abstract views: 385 times | PDF downloaded: 387 times | Published: 2022-07-08

• THE ROLE OF COLLABORATION LEVELS IN THE INFLUENCE OF TRUST LEVEL ON PROJECT MANAGEMENT SUCCESS AT DEVELOPER COMPANIES IN BATAM

  Agustinus Setyawan, Annalin Annalin

  177-184

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  Abstract views: 217 times | PDF downloaded: 246 times | Published: 2022-07-08

• HOW TO ENGAGE EMPLOYEE: THE INFLUENCE OF LEADERSHIP AND TEAM WORK

  Alden Nelson

  185-190

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  Abstract views: 432 times | PDF downloaded: 432 times | Published: 2022-07-08

• THE EFFECT OF VIRAL MARKETING AND SOCIAL MEDIA INSTAGRAM ON REPURCHASE INTEREST THROUGH CONSUMER TRUST AS AN INTERVENING VARIABLE

  Alya Ananda Riel, Syahmardi Yacob, Ade Titi Nifita

  191-202

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  Abstract views: 614 times | PDF downloaded: 532 times | Published: 2022-06-30

• PRICE STRATEGY AND SERVICE QUALITY AFFECTING REPURCHASE

  Anggie Irwansyah, Rita Komaladewi, R. Thomas Budhyawan Yudha

  203-207

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  Abstract views: 234 times | PDF downloaded: 232 times | Published: 2022-07-08

• THE EFFECT OF FIRM SIZE AND LEVERAGE ON FINANCIAL PERFORMANCE AND THEIR IMPACT ON FIRM VALUE IN FOOD AND BEVERAGE SECTOR COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE

  Asep Saepul Bahri, Kurniawan Saefullah, Mokhamad Anwar

  208-214

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  Abstract views: 802 times | PDF downloaded: 597 times | Published: 2022-07-08

• EFFECT OF FINANCIAL ACCESS ON MSME BUSINESS PERFORMANCE, THE MODERATING ROLE OF FINANCIAL LITERACY (STUDY ON YOUTH ENTREPRENEURIAL GROUP IN JAMBI CITY)

  Erwita Dewi, Hendriyaldi Hendriyaldi, Feni Tialonawarmi

  215-220

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  Abstract views: 213 times | PDF downloaded: 295 times | Published: 2022-07-08

• HEDONIC VALUE AND UTILITARIAN VALUE IN FOOD TRUCK BUSINESS: A QUALITATIVE PERSPECTIVE

  Firmansyah Firmansyah, Tona Aurora Lubis, Maryati Ningsih

  221-225

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  Abstract views: 278 times | PDF downloaded: 286 times | Published: 2022-07-08

• THE EFFECT OF INTELLECTUAL CAPITAL ON COMPANY PERFORMANCE AND COMPANY VALUE BEFORE AND DURING COVID-19 PANDEMIC

  Fitriaty Fitriaty, Muhammad Haris Saputra, Dessy Elliyana

  226-232

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  Abstract views: 339 times | PDF downloaded: 276 times | Published: 2022-07-08

• IMPROVING ORGANIZATIONAL CITIZENSHIP BEHAVIOR THROUGH ORGANIZATIONAL JUSTICE AND JOB SATISFACTION

  Hendra Hendra, Shofia Amin, Rike Setiawati

  233-241

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  Abstract views: 189 times | PDF downloaded: 223 times | Published: 2022-07-08

• PRICE DISCOUNT, BONUS PACK, AND HEDONIC VALUE TOWARDS ONLINE SHOP IMPULSE BUYING A CASE STUDY ON PRIVATE COLLEGE STUDENTS IN SUNGAI PENUH CITY

  Intan Sherlin, Indra Budaya, Edwin Bustami

  242-247

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  Abstract views: 1136 times | PDF downloaded: 786 times | Published: 2022-07-08

• EXPLORING DETERMINANT FACTORS THAT ENCOURAGE EFFECTIVENESS OF RECRUITMENT AND SELECTION PROCESS (CASE STUDY AT BANK BRI, MANADO BRANCH)

  Jhoni Franata, Handrio Adhi Pradana

  248-256

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  Abstract views: 472 times | PDF downloaded: 389 times | Published: 2022-07-08

• MONETARY POLICY AND INSURANCE SECTOR PERFORMANCE IN NIGERIA

  Joel Obayagbona, Mayowa Gabriel Ajao

  257-265

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  Abstract views: 192 times | PDF downloaded: 247 times | Published: 2022-07-08

• THE EFFECT OF GREEN PRODUCT, HALAL LABEL AND SAFI COSMETIC BRAND IMAGE ON PURCHASE DECISIONS MODERATED BY WORD OF MOUTH IN THE MUSLIM COMMUNITY OF PALEMBANG CITY

  Karinta Fakhira, Mismiwati Mismiwati, Fernando Africano, Riduwansah Riduwansah, Oki Sania Riski

  266-274

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  Abstract views: 556 times | PDF downloaded: 499 times | Published: 2022-07-08

• THE IMPORTANCE OF CUSTOMER RELATIONSHIP MARKETING TO PARTICIPANT LOYALTY THROUGH PARTICIPANT SATISFACTION IN BUSINESS ENTITIES: AN EMPERICAL STUDY IN HEALTH PROVIDER BPJS JAMBI CITY

  Lidya Pusparina Sirait, Syahmardi Yacob, Agus Solikhin

  275-280

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  Abstract views: 196 times | PDF downloaded: 211 times | Published: 2022-07-08

• THE INFLUENCE OF HALAL AWARENESS, EWOM TOWARDS INTENTION TO BUY HALAL COSMETICS: THE ROLE OF MEDIATION ATTITUDE

  Lily Purwianti

  281-287

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  Abstract views: 460 times | PDF downloaded: 602 times | Published: 2022-07-08

• THE EFFECT OF PERCEIVED VALUE AND CONSUMER INNOVATIVENESS ON PURCHASE DECISIONS MEDIATED BY BRAND IMAGE AT ERHA BEAUTY CLINIC JAMBI

  Putri Zulwarni, Ade Octavia, Dahmiri Dahmiri

  288-293

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  Abstract views: 265 times | PDF downloaded: 310 times | Published: 2022-07-08

• THE IMPACT OF SALES PROMOTION AND CONSUMER TRUST ON STAYCATION INTEREST IN JAKARTA FOUR-STAR HOTEL DURING COVID-19 PANDEMIC

  Ronny Yudhi Septa Priana, Tri Djoko Sulistiyo, Theresia Theresia

  294-302

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  Abstract views: 316 times | PDF downloaded: 301 times | Published: 2022-07-08

• THE EFFECT OF DIGITAL MARKETING AND PRODUCT QUALITY ON CONSUMER PURCHASE INTEREST IN THE MARKETPLACE SHOPEE DURING PANDEMIC

  Shelli Safitri, Syahmardi Yacob, Yenni Yuniarti

  303-311

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  Abstract views: 969 times | PDF downloaded: 686 times | Published: 2022-07-08

• THE EFFECT OF CONTENT REVIEW AND PROMOTION ON BUYING INTEREST WITH PRODUCT INVOLVEMENT AS AN INTERVENING (Case Studies Of Tasya Farasya's Beauty Vlogger Review On Wardah Products)

  Sonia Risyafani, Johannes Johannes, Idham Khalik

  312-318

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  Abstract views: 540 times | PDF downloaded: 569 times | Published: 2022-07-08

• THE INFLUENCE OF BRAND AWARENESS, BRAND IMAGE, PERCEIVED QUALITY AND BRAND LOYALTY ON BRAND EQUITY IN BANKING SECTOR

  Suyono Saputra

  319-326

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  Abstract views: 997 times | PDF downloaded: 905 times | Published: 2022-07-08

• EARNING MANAGEMENT: PHENOMENONS YOU CANNOT AVOID (Discretionary Accruals Equation and Non Discretionary Accruals Equation)

  Kamaludin Kamaludin, Akram Harmoni Wiardi

  327-336

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  Abstract views: 229 times | PDF downloaded: 320 times | Published: 2022-07-08

• TURNOVER INTENTION: A LITERATURE REVIEW

  Cahya Purnama Asri

  337-341

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  Abstract views: 596 times | PDF downloaded: 863 times | Published: 2022-07-08