THE EFFECT OF E-VOUCHER AND DELIVERY RATE TOWARD FOOD PURCHASING DECISIONS VIA GRAB FOOD

(Case study on students of Muhammadiyah Jambi University)

Authors

  • Sesraria Yuvanda Universitas Muhammadyah Jambi
  • Deby Aisyah Rj Nur Universitas Muhammadyah Jambi

DOI:

https://doi.org/10.22437/jbsmr.v4i2.14182

Keywords:

Voucher, Rate, Purchasing Decision

Abstract

This research aims to analyze the effect of e-voucher and delivery rates toward food purchasing decisions of service users via Grab food. The analysis model used in this research was the multiple regression model. The respondents of this research are the students of the Muhammadiyah Jambi University. The result showed a significant influence between e-voucher and delivery rate provided by Grabfood toward food purchasing decisions of their users.

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Published

2021-06-30

How to Cite

Yuvanda, S., & Aisyah Rj Nur, D. . (2021). THE EFFECT OF E-VOUCHER AND DELIVERY RATE TOWARD FOOD PURCHASING DECISIONS VIA GRAB FOOD : (Case study on students of Muhammadiyah Jambi University). JOURNAL OF BUSINESS STUDIES AND MANGEMENT REVIEW, 4(2), 169-172. https://doi.org/10.22437/jbsmr.v4i2.14182

Issue

Vol. 4 No. 2 (2021): JBSMR, Vol.4 No.2, June 2021

Section

Table of Contents

License

Copyright (c) 2021 Sesraria Yuvanda, Deby Aisyah Rj Nur

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.