Optimizing Social Media and Photography as Weaving Promotion Media to Support Air Batu Tourism Village
DOI:
https://doi.org/10.22437/v6r5cx78Keywords:
Geopark, Product Photography, Social Media, Weaving GroupAbstract
The Geopark Weaving Group is a business located in Air Batu Village. This weaving group supports the tourist village by continuously developing its products. The obstacles faced were that the group did not yet have a social media account and was not yet able to create attractive product photography. The purpose of this community service was to improve marketing by focusing on the implementation of social media applications and product photography. The application of this technology is expected to increase promotion and expand the market and support the tourist village. After the community service, the weaving group has a social media account and is able to create attractive product photography, although it is still in the learning stage. The group is very pleased with the assistance of KKNT students in supporting the Air Batu tourist village. In addition to activities from the community service program, the students also participated in activities carried out by the village community, teaching at schools, integrated health posts (posyandu), and art. The methods used in this community service are lectures, discussions, and training. It is hoped that partners will cooperate and be active during the community service implementation so that the predetermined goals are achieved.
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