Hubungan Strategi Pemasaran Dengan Preferensi Pasien Poliklinik Anak di Rumah Sakit X Medan

Authors

  • Nisrina Nisrina Program Studi S2 Ilmu Kesehatan Masyarakat Universitas Sumatera Utara Medan
  • Destanul Aulia Program Studi S2 Ilmu Kesehatan Masyarakat Universitas Sumatera Utara Medan
  • Lita Andayani Program Studi S2 Ilmu Kesehatan Masyarakat Universitas Sumatera Utara Medan

DOI:

https://doi.org/10.22437/jkmj.v4i1.8938

Abstract

Pelayanan yang ditawarkan di rumah sakit merupakan salah satu faktor yang mempengaruhi pilihan pasien. Pelayanan poliklinik anak dengan dokter spesialis anak yang terpercaya merupakan daya tarik rumah sakit bagi pasien. Selain itu, pada survey didapati bahwa pasien cenderung memilih rumah sakit karena saran keluarga, kebiasaan di lingkungannya serta kualitas pelayanan kesehatan Penelitian ini bertujuan untuk menganalisis hubungan strategi pemasaran dengan preferensi pasien Poliklinik Anak di Rumah Sakit X Medan. Jenis penelitian ini adalah penelitian kuantitatif, dengan melakukan survey analitik (explanatory study) menggunakan pendekatan potong lintang (cross sectional). Penelitian dilakukan di Poliklinik Anak Rumah Sakit X dari bulan Maret 2019 sampai dengan bulan Mei 2019 dengan sampel sebesar 65 orang. Metode analisis data dalam penelitian ini adalah dengan menggunakan analisis Chi Square. Hasil analisis menunjukkan bahwa variabel produk (p value=0,001), dan promosi (p value=0,001) memiliki hubungan yang signifikan dengan variabel preferensi pasien di Poliklinik Anak Rumah Sakit X, Pihak rumah sakit disarankan untuk memberikan perhatian pada beberapa unsur kualitas produk pelayanan dan memaksimalkan promosi untuk memperkenalkan layanan kesehatan poliklinik anak.
Kata kunci: Preferensi pasien, Strategi pemasaran, Poliklinik anak

Downloads

Download data is not yet available.

Downloads

Published

2020-03-27 — Updated on 2020-03-27

Versions

Issue

Vol. 4 No. 1 (2020): Vol. 4 - No. 1 - Maret 2020

Section

Articles

License

Proposed Creative Commons Copyright Notices

1. Proposed Policy for Journals That Offer Open Access
Authors who publish with this journal agree to the following terms:

    1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
    1. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
    1. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).




Proposed Policy for Journals That Offer Delayed Open Access


Authors who publish with this journal agree to the following terms:

    1. Authors retain copyright and grant the journal right of first publication, with the work [SPECIFY PERIOD OF TIME] after publication simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.

 

    1. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.

 

  1. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).