Vol. 3 No. 1 (2018): Digest Marketing

Articles

• ANALISIS PERBANDINGAN EKUITAS MEREKKARTU SELULER MEREK SIMPATIDAN XL PRABAYAR THE COMPARATIVE ANALYSIS OF BRAND EQUITY OF SIMPATI SIMCARD AND PREPAID XL SIMCARD

  Masria Naingolan

  1 - 6

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• PENGARUH CELEBRITY ENDORSER DAN WOM TERHADAP KEPUTUSAN PEMBELIAN MOTOR YAMAHA THE EFFECT OF CELEBRITY ENDORSER AND WOM ON PURCHASE DECISION OF YAMAHA MOTOR

  Bobbi Shandy

  7 - 14

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• PENGARUH SERVISCAPE TEHADAP LOYALITAS PELANGGAN TELKOMSEL THE EFFECT OF SERVISCAPE ON TELKOMSEL CUSTOMER LOYALTY

  Yenni Yuniarti, Aris Ariyanto

  15 - 22

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• ANALISIS MOTIF BELANJA HEDONIS WANITA BERBUSANA HIJAB PRODUK ZOYA THE ANALYSIS OF HEDONIC SHOPPING MOTIVATION OF ZOYA PRODUCTON HIJAB WOMEN

  Johannes Johannes, Novita Ekasari, Eka Lestari

  23 - 30

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• PENGARUH KELOMPOK REFERENSI TERHADAP KEPUTUSAN PEMBELIAN KAWASAKI NINJA 250 CC THE EFFECT OF REFERENCE GROUP ON PURCHASE DECISION OF KAWASAKI NINJA 250 CC

  Sylvia Kartika WB, Rosyid Sidig

  31 - 36

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• PENGARUH SERVICE RECOVERYTERHADAP LOYALITASPELANGGAN CUCIAN MOBIL DI KOTA JAMBI THE EFFECT OF SERVICE RECOVERY ON CAR WASH CUSTOMER SATISFACTION IN JAMBI CITY

  Sanwani Sanwani

  45 - 52

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• PENGARUH SERVICE RECOVER TERHADAP KEPUASAN PELANGGANSPEEDY THE EFFECT OF SERVICE RECOVERY ON SPEEDY’S CUSTOMER SATISFACTION

  Raja Sharah, Eka Priadi

  37 - 44

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• PENGARUH TINGKATAN PRODUK TERHADAP LOYALITAS PELANGGAN THE EFFECT OF PRODUCT LEVEL ON CUSTOMER LOYALTY

  Muhammad Sutio

  53 - 58

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• ANALISIS PENGARUH PERSEPSI KEMUDAHAN, KEMANFAATAN,DANKEPERCAYAAN TERHADAP KEPUASANPENGGUNA LPSE THE ANALYSIS OF EASE, USEFULNESS PERCEPTION AND TRUST ON LPSE USER

  Johannes Johannes, Widdy Frima

  59 - 84

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• STRATEGI PEMASARAN KOPERASI BINA USAHA AL-IHSAN MARKETINGSTRATEGY OF BINA USAHA AL-IHSAN COOPERATIVE

  Raja Sharah Fatricia, Layra Nichi Sari

  67 - 78

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• PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN The Effect of Relationship Management and Service Quality on Customer Satisfaction

  Dodi Putra Sirait

  79 - 85

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