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Optimalisasi Penggunaan Kemasan Pempek Sutra Pada Usaha Home Industri Rani di Desa Mendalo Darat Kec. Jaluko

DOI:

https://doi.org/10.22437/jkam.v3i1.7010

Keywords:

Optimalisasi, Promosi, Kemasan, Home Industri

Abstract

Tujuan dari kegiatan Optimalisasi Penggunaan Kemasan Pempek Sutra pada Home Industri RANI di desa mendalo Darat Kecamatan  Jaluko ini diharapkan mampu meningkatkan kemampuan para pelaku usaha untuk memahami peran kemasan sebagai salah satu alat dalam strategy pemasaran untuk meningkatkan penjualan. Kegiatan ini juga bertujuan sebagai upaya optimalisasi pemanfaatan penggunaan  kemasan sebagai media untuk menjual produk dan juga sebagai media promosi. Dengan demikian harapan akhirnya adalah meningkatnya omzet penjualan. Hasil pencapaian dari pendampingan  ini juga diharapkan dapat membantu program pemerintah pusat maupun pemerintah daerah dalam rangka meningkatkan kesejahteraan masyarakat Kota Jambi melalui kegiatan  industri di sektor ekonomi kreatif  dalam rangka pengembangan ekonomi kreatif bidang kuliner khas daerah.

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Published

2019-06-21

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How to Cite

Optimalisasi Penggunaan Kemasan Pempek Sutra Pada Usaha Home Industri Rani di Desa Mendalo Darat Kec. Jaluko. (2019). Jurnal Karya Abdi Masyarakat, 3(1), 56-61. https://doi.org/10.22437/jkam.v3i1.7010

Issue

Vol. 3 No. 1 (2019): Volume 3, Number 1, June 2019

Section

Articles

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