Digitalisasi Nahdlatul Ulama: dari Laku Tradisional menuju Revolusi Digital

Abstract

This article argues that digital revolution made Islam Society Organisation, Nahdlatul Ulama must be changed in many aspects of lifes such as: economy, politic, dakwah, and perspectives of Islamic teachings and State narration. This research uses netnography method, an etnography application for online lifes from a community, individu and organisation virtually. The research findings that although Nahdlatul Ulama ever ignored in optimising digital technology, but now Nahdlatul Ulama begins to follow their falling behind in information technology aspects. Nahdlatul Ulama seriously make some digital projects in many aspects of Nahdliyin lifes such as: economy, dakwah, Islamic teachings, Politic and Nation States. In dakwah aspects Nahdlatul Ulama promotes some preachers in Youtube as follows, Gus Baha, Gus Miftah, Gus Muwaffiq and many famous Kiyais also make social media account such as KH. Said Aqil Siradj, KH. Mustofa Bisri, and Ulil Abshar Abdalla. Then Nahdlatul Ulama also has many propagandas media online to make a counter argument against fundamentalism groups discourse. It also making a peacefull Islam campaign and explain aboaut Islam and State rellation.