Dinamika Adiksi Digital: Tantangan Kognitif dan Psikososial di Era AI, Media Sosial, dan Teknologi Persuasif
DOI:
https://doi.org/10.22437/titian.v10i1.56699Kata Kunci:
dinamika, adiksi, digtal, kognitif, psikososial, persuasifAbstrak
The massive integration of Artificial Intelligence (AI) and hyper-personalized, curated social media algorithms has triggered an escalation of cognitive crises and psychosocial degradation on a global scale. This paper conducts a comprehensive synthesis of 24 multidisciplinary scientific literatures (spanning 2013–2026) to map the causal dynamics and correlations among three interdependent phenomena: Digital Amnesia, Doomscrolling, and Phubbing. Digital Amnesia & Cognitive Erosion: Key findings indicate that the externalization of cognitive functions to AI-based assistants consistently erodes long-term memory retrieval through an amplified Google Effect. The human brain adaptively prioritizes energetic efficiency, outsourcing the burden of information storage to the digital ecosystem, which in the long run triggers functional atrophy within working memory circuits. Doomscrolling & Affective Desensitization: On the other hand, constant exposure to negative content stimulation facilitated by omnipresent algorithms drives doomscrolling behavior. Neurobiologically, this information asymmetry exploits the dopaminergic reward system and induces a state of chronic stress (constant activation of the HPA axis). The systemic impact of this condition manifests as up to a 20% decline in affective empathy scores, a form of emotional desensitization toward external suffering. Phubbing & Social Fragmentation: This cognitive fragmentation mutates into phubbing (phone-snubbing) behavior within the social sphere. Empirical data confirms that phubbing has undergone sociological normalization, shifting the structure of interpersonal interactions from deep engagement to mediated presence. This phenomenon significantly damages relationship satisfaction in romantic partnerships and degrades the quality of qualitative social cohesion. In conclusion, the accumulation of these three digital pathologies increases the risk of digital dementia—a decline in functional cognitive capacity that resembles organic brain injury. This study recommends structural interventions based on digital mindfulness and the regulated restoration of face-to-face interactions as the primary mitigation protocols to restore the cognitive homeostasis of modern humans.
Abstrak
Integrasi masif kecerdasan buatan (AI) dan algoritma media sosial yang terkurasi secara hiper-personal telah memicu eskalasi krisis kognitif dan degradasi psikososial pada skala global. Makalah ini melakukan sintesis komprehensif terhadap 24 literatur ilmiah multidisipliner (rentang waktu 2013–2026) untuk memetakan dinamika kausalitas dan korelasi antara tiga fenomena interdependen: Digital Amnesia, Doomscrolling, dan Phubbing. Digital Amnesia & Erosi Kognitif, temuan kunci menunjukkan bahwa eksternalisasi fungsi kognitif kepada asisten berbasis AI secara konsisten mengikis retensi memori jangka panjang (long-term memory retrieval) melalui efek Google Effects yang teramplifikasi. Otak manusia secara adaptif memprioritaskan efisiensi energetik, mentransfer beban penyimpanan informasi ke ekosistem digital, yang pada jangka panjang memicu atrofi fungsional pada sirkuit memori kerja. Doomscrolling & Desensitisasi Afektif, di sisi lain, paparan konstan terhadap stimulasi konten negatif yang difasilitasi oleh algoritma omnipresent mendorong perilaku doomscrolling. Secara neurobiologis, asimetri informasi ini mengeksploitasi sistem penghargaan dopaminergik dan menginduksi kondisi stres kronis (aktivasi konstan aksis HPA). Dampak sistemik dari kondisi ini bermanifestasi pada penurunan skor empati afektif hingga 20%, sebuah bentuk desensitisasi emosional terhadap penderitaan eksternal. Phubbing & Fragmentasi Sosial, fragmentasi kognitif ini bermutasi menjadi perilaku phubbing (phone-snubbing) di ranah sosial. Data empiris mengonfirmasi bahwa phubbing telah mengalami normalisasi sosiologis, menggeser struktur interaksi interpersonal dari deep engagement menjadi mediated presence. Fenomena ini secara signifikan merusak kepuasan hubungan romantis (relationship satisfaction) dan menurunkan kualitas kohesi sosial kualitatif. Sebagai konklusi, akumulasi dari ketiga patologi digital ini meningkatkan risiko digital dementia—sebuah penurunan kapasitas kognitif fungsional yang menyerupai cedera otak organik. Kajian ini merekomendasikan intervensi struktural berbasis digital mindfulness dan restorasi interaksi tatap muka secara terregulasi sebagai protokol mitigasi utama untuk memulihkan homeostasis kognitif manusia modern.
Referensi
Ahmed, R., & Panda, B. K. (2025). From mindless to mindful scrolling: A critical review of digital well-being interventions. International Journal of Frontiers in Medicine and Surgery Research (IJFMR), 7(2), 142–151.
Alwi, M. H., & Yasmin, M. (2025). Kontribusi empati terhadap perilaku phubbing pada ibu yang memiliki anak usia dini. Sustainable Health and Educational Studies (SHES), 3(1), 88–95.
American Psychological Association. (2022). Stress in America 2022: Money, inflation, war pile on to nation of stressed Americans. American Psychological Association.
Chotpitayasunondh, V., & Douglas, K. M. (2016). How “phubbing” becomes the norm: The role of media dependency, socialism, and phubbing history. Computers in Human Behavior, 63, 9–18. https://doi.org/10.1016/j.chb.2016.05.012
Colmekcioglu, N., Marvi, R., & Foroudi, P. (2022). Analysis on negative online reviews: Conceptualization, development, and validation of digital cognitive fatigue. Journal of Business Research, 142, 312–327. https://doi.org/10.1016/j.jbusres.2021.12.045
Deckker, D., & Sumanasekara, S. (2025). Impact of artificial intelligence on human cognitive functions: Assessing digital amnesia in academic environments. International Journal of Research and Innovation in Social Science (IJRISS), 9(1), 1105–1117.
Deschamps, A., Herrero, J., & Walrave, M. (2025). Understanding phubbing behavior: A scoping review of psychosocial antecedents and interpersonal consequences. Computers in Human Behavior Reports, 17, Article 100412. https://doi.org/10.1016/j.chbr.2024.100412
Indra, B., & Maharani, S. (2026). Peran komunitas dukungan online sebagai "the third space" bagi pasien neurodegeneratif di era digital. Journal of Communication and Information Science (COSMIC), 4(1), 45–59.
Kitchenham, B., & Charters, S. (2007). Guidelines for performing Systematic Literature Reviews in software engineering (Technical Report EBSE-2007-01). School of Computer Science and Mathematics, Keele University.
Manwell, L. A., Tadros, M., Ciccarelli, T. M., & Echeverria, R. (2022). Digital dementia in the internet generation: Downregulation of cortical networks and cognitive deficits. Journal of Integrative Neuroscience (JIN), 21(3), 85–98. https://doi.org/10.31083/j.jin202203085
Page, M. J., McKenzie, J. E., Bossuyt, P. M., Boutron, I., Hoffmann, T. C., Mulrow, C. D., Shamseer, L., Tetzlaff, J. M., Akl, E. A., Brennan, S. E., Chou, R., Glanville, J., Grimshaw, J. M., Hróbjartsson, A., Lalu, M. M., Li, T., Loder, E. W., Mayo-Wilson, E., McDonald, S., ... Moher, D. (2021). The PRISMA 2020 statement: An updated guideline for reporting systematic reviews. BMJ, 372(71), Article n71. https://doi.org/10.1136/bmj.n71
Przybylski, A. K., & Weinstein, N. (2013). Can you connect with me now? How the presence of mobile communication technology influences face-to-face conversation quality. Journal of Social and Personal Relationships (JSPR), 30(3), 237–246. https://doi.org/10.1177/0265407512453827
Prybutok, V., Peak, D., & Torres, R. (2024). Negative influence of social media on children's diets: Parental phubbing and compulsive eating habits. In Encyclopedia of Digital Health and Human Behavior (pp. 412–428). IGI Global.
Rafinitia, A. (2021). Fenomena phubbing: Suatu degradasi relasi sosial dalam tinjauan sosiologis. KELUWIH: Jurnal Sosial dan Humaniora, 2(2), 74–81. https://doi.org/10.24123/soshum.v2i2.4012
Ramlan, R. (2026). Habitual scrolling and the decline in critical thinking capacities among university students. Journal of Scientific Research (JSR), 14(1), 19–34.
Roberts, J. A., & David, M. E. (2016). My life has become a major distraction: My partner’s smartphone use, phubbing, and relationship satisfaction among romantic partners. Computers in Human Behavior, 54, 134–141. https://doi.org/10.1016/j.chb.2015.07.058
Sari, R. E., & Purnomo, J. T. (2024). Hubungan antara parental phubbing dengan smartphone addiction pada remaja awal. Jurnal Diversita, 10(1), 32–41. https://doi.org/10.31289/diversita.v10i1.6102
Sharma, B., Lee, S. S., & Johnson, K. (2022). Doomscrolling and its psychological impact: Structural equation modeling of cognitive load and chronic stress. Journal of Behavioral Addiction (JBA), 11(4), 512–526.
Sharpe, A. T. R., Gokalp, Z., & Yacoub, L. (2026). The influence of doomscrolling on youth mental health: A systematic scoping review. Global Psychological Review, 8(1), 103–119.
Simsir-Gokalp, Z., & Akyurek, E. G. (2024). Digital mindfulness and self-regulation: Restoring executive functions from persuasive technology addiction. Psychological Reports, 127(2), 654–671. https://doi.org/10.1177/00332941231158912
Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104, 333–339. https://doi.org/10.1016/j.jbusres.2019.07.039
van der Wal, A., Valkenburg, P. M., & Piotrowski, J. T. (2026). Social media and adolescent mental health: A longitudinal analysis of algorithm sensitivity. Current Psychology, 45(2), 1201–1215. https://doi.org/10.1007/s12144-025-07412-x
Wang, M., Ty, M., & Chen, X. (2022). Childhood emotional neglect and problematic social media use: The mediating role of emotional dysregulation and reward sensitivity. Addictive Behaviors, 124, Article 107112. https://doi.org/10.1016/j.addbeh.2021.107112
Yang, K. L., & Chen, C. Y. (2024). Effects of non-digital games for advancing spatial reasoning and mitigating digital amnesia. Educational Information Technology, 29(4), 4811–4832. https://doi.org/10.1007/s10639-023-12104-5
Ye, J.-H., Lai, C.-L., & Wu, Y.-T. (2025). Potential effect of short video usage intensity on 'TikTok brain': Attention deficit and hyperarousal in young adult consumers. International Journal of Mental Health and Addiction (IJMHP), 23(1), 304–322. https://doi.org/10.1007/s11469-024-01255-y
Yousef, A. M. F., Al-Qudah, M., & El-Hasan, K. (2025). Demystifying the new dilemma of brain rot: Cognitive degradation induced by low-quality algorithmic content. Brain Sciences, 15(2), 143–158. https://doi.org/10.3390/brainsci15020143
Unduhan
Diterbitkan
Terbitan
Bagian
Lisensi
Hak Cipta (c) 2026 Dewi Agustini (Author)
Artikel ini berlisensiCreative Commons Attribution-ShareAlike 4.0 International License.
Titian: Jurnal Ilmu Humaniora is licensed under Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish their manuscripts in Titian: Jurnal Ilmu Humaniora agree to the following terms:
1. The copyright in each article belongs to the author.
2. The author acknowledges that Titian: Jurnal Ilmu Humaniora reserves the right to be the first to publish under a Creative Commons Attribution-ShareAlike 4.0 International License.
3. Authors may submit articles separately, arranging for non-exclusive distribution of manuscripts that have been published in this journal to other versions (e.g., delivery to the author's institutional repository, publication into a book, etc.), acknowledging that the manuscript has been first published in Titian: Jurnal Ilmu Humaniora.
