JURNAL MANAJEMEN PEMASARAN MODERN VOL.3 JANUARI-JUNI 2011

Articles

• PENGARUH ORIENTASI PASAR DAN NILAI PELANGGAN TERHADAP KINERJA PEMASARAN MASKAPAI PENERBANGAN LION AIR. (EFFECT OF MARKET ORIENTATION AND CUSTOMER VALUE ON MARKETING PERFORMANCE OF LION AIRLINES CORPORATION)

  Sukma Bakti, Harniza Harun

  1-14

  • PDF

• THE DETERMINANTS OF CUSTOMER SATISFACTION IN ONLINE AND OFFLINE MEDIUM

  Raja Sharah Fatricia

  15-30

  • PDF

• THE IMPLEMENTATION of e-GOVERNMENT IN PUBLIC SERVICES BUREAUCRACY: CHANGE; CHALLENGES; AND STRATEGY

  . Johannes

  31-42

• ANALISIS PERSEPSI KONSUMEN PENGGUNA JASA MEDIS NON KEJIWAAN RUMAH SAKIT JIWA DAERAH JAMBI CUSTOMER PERCEPTIONS ANALYSIS OF MEDICAL SERVICES NON PSYCHO IN JAMBI REGIONAL MENTAL HOSPITAL

  Bram Iswanto, syahmardi yacob, . Erida

  43-57

  • PDF

• PENGARUH CUSTOMER RELATIONSHIP MARKETING DAN NILAI NASABAH TERHADAP LOYALITAS NASABAH (Studi Kasus: Pada PT Bank Muamalat Cabang Jambi) The Effect of Customer Relationship Marketing and Customer Value to Customer Loyalty (Case Study: Muamalat Bank Ja

  Harniza Harun

  58-74

  • PDF

• ANALISIS PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN: Kasus Hypermart Malang Town Square (MATOS) ANALYSING THE INFLUENCE OF EXPERIENTIAL MARKETING ON CUSTOMER SATISFACTION AND LOYALTY: The case of Hypermart Malang Town Square

  Andriani Kusumawati

  75-81

  • PDF