Pengaruh Biaya Perjalanan, Jarak, Dan Persepsi Kualitas Terhadap Kunjungan Wisata Di Kawasan Cagar Budaya Nasional Muarajambi

Authors

  • Tarida Diami Universitas Jambi
  • Hutwan Syarifuddin
  • Muhammad Safri Universitas Jambi

DOI:

https://doi.org/10.22437/jpb.v5i1.21194

Keywords:

Biaya perjalanan, persepsi kualitas, jarak, jumlah kunjungan

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang diduga mempengaruhi jumlah kunjungan individu ke Kawasan Cagar Budaya Nasional (KCBN) Muarajambi, yakni biaya perjalanan, jarak, dan persepsi kualitas cagar budaya. Data yang digunakan adalah data primer yang berasal dari 80 orang pengunjung KCBN Muarajambi. Data tersebut dianalisis menggunakan metode analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa variabel biaya perjalanan, jarak, dan persepsi kualitas secara simultan (bersama-sama) memiliki pengaruh terhadap jumlah kunjungan individu ke KCBN Muarajambi. Namun, pengaruh yang paling signifikan terdapat pada variabel jarak dan persepsi kualitas.

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Published

2022-12-26

How to Cite

Diami, T., Syarifuddin, H., & Safri, M. (2022). Pengaruh Biaya Perjalanan, Jarak, Dan Persepsi Kualitas Terhadap Kunjungan Wisata Di Kawasan Cagar Budaya Nasional Muarajambi. Jurnal Pembangunan Berkelanjutan, 5(2), 21 - 31. https://doi.org/10.22437/jpb.v5i1.21194

Issue

Vol. 5 No. 2 (2022): Jurnal Pembangunan Berkelanjutan

Section

Articles

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Copyright (c) 2022 Jurnal Pembangunan Berkelanjutan

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