Peningkatan Sumber Daya Manusia Melalui Pelatihan Dan Pendampingan Digital Marketing

Authors

  • Nanto Purnomo Universitas Islam Lamongan, Indonesia

DOI:

https://doi.org/10.22437/jkam.v4i3.11307

Abstract

Tujuan dalam kegiatan pelatihan dan pendampingan digital marketing ini untuk meningkatkan pengetahuan, kemampuan dan keterampilan peserta dalam hal pemanfaatan platform digital. Serta memberikan alternatif pilihan mata pencaharian peserta atau sumber baru untuk meningkatkan pendapatannya.Sasaran pelatihan dan pendampingan merupakan remaja generasi milenial yang berusia 15 – 24 tahun desa Maor kecamatan kembangbahu dengan jumlah orang 15 peserta yang seluruhnya memiliki handphone yang mendukung aplikasi digital marketing.Metode yang digunakan dalam pelatihan dan pendampingan digital marketing adalah metode ceramah atau sosialisasi dan praktik langsung. Dari pelatihan digital marketing dapat disimpulkan bahwa motivasi sangat penting untuk membangun dan dapat memberikan semangat terhadap peserta pelatihan dalam berwirausaha. Dari kegiatan pelatihan dan pendampingan ini di hasilkan 15 akun yang dapat menjadi alat atau sarana digital marketing. Selain itu juga terbentuk sharing group yang berguna untuk wadah penyemangat serta membangun ikatan persaudaraan, kekompakan antar peserta dan sharing masalah-masalah yang dihadapi serta solusi yang bisa di diskusikan bersama antar peserta pelatihan dan pendampingan digital marketing. Dengan adanya pelatihan dan pendampingan digital marketing ini semoga bermanfaat dan dapat meningkatkan pengetahuan, kemampuan dan keterampilan dalam hal digital marketing.

Downloads

Download data is not yet available.

Downloads

Published

2021-01-01

How to Cite

Purnomo, N. (2021). Peningkatan Sumber Daya Manusia Melalui Pelatihan Dan Pendampingan Digital Marketing. Jurnal Karya Abdi Masyarakat, 4(3), 376-381. https://doi.org/10.22437/jkam.v4i3.11307

Issue

Vol. 4 No. 3 (2020): Volume 4, Nomor 3, Desember 2020

Section

Articles

License

Copyright (c) 2020 Nanto Purnomo

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Please find the rights and licenses in Jurnal Jurnal Karya Abdi Masyarakat (JKAM).

  1. License

The non-commercial use of the article will be governed by the Creative Commons Attribution license as currently displayed on Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. 

  1. Author’s Warranties

The author warrants that the article is original, written by stated author(s), has not been published before, contains no unlawful statements, does not infringe the rights of others, is subject to copyright that is vested exclusively in the author and free of any third party rights, and that any necessary written permissions to quote from other sources have been obtained by the author(s).

  1. User Rights

JKAM's spirit is to disseminate articles published are as free as possible. Under the Creative Commons license, JKAM permits users to copy, distribute, display, and perform the work for non-commercial purposes only. Users will also need to attribute authors and JKAM on distributing works in the journal.

  1. Rights of Authors

Authors retain the following rights:

  • Copyright, and other proprietary rights relating to the article, such as patent rights,
  • The right to use the substance of the article in future own works, including lectures and books,
  • The right to reproduce the article for own purposes, provided the copies are not offered for sale,
  • The right to self-archive the article.
  1. Co-Authorship

If the article was jointly prepared by other authors, the signatory of this form warrants that he/she has been authorized by all co-authors to sign this agreement on their behalf, and agrees to inform his/her co-authors of the terms of this agreement.

  1. Termination

This agreement can be terminated by the author or JKAM upon two months’ notice where the other party has materially breached this agreement and failed to remedy such breach within a month of being given the terminating party’s notice requesting such breach to be remedied. No breach or violation of this agreement will cause this agreement or any license granted in it to terminate automatically or affect the definition of JKAM. 

  1. Royalties

This agreement entitles the author to no royalties or other fees. To such extent as legally permissible, the author waives his or her right to collect royalties relative to the article in respect of any use of the article by JKAM or its sublicensee.

  1. Miscellaneous

JKAM will publish the article (or have it published) in the journal if the article’s editorial process is successfully completed and JKAM or its sublicensee has become obligated to have the article published. JKAM may conform the article to a style of punctuation, spelling, capitalization, referencing and usage that it deems appropriate. The author acknowledges that the article may be published so that it will be publicly accessible and such access will be free of charge for the readers.