Pendampingan UMKM Dalam Meningkatkan Hasil Produksi Dan Hasil Penjualan Opak Makanan Khas Jawa Barat
DOI:
https://doi.org/10.22437/jkam.v4i2.10560Abstract
Persaingan untuk mendapatkan pekerjaan sangat ketat sehingga membuka usaha menjadi alternatif dalam memilih mata pencaharian. Usaha Mikro Kecil dan Menengah (UMKM) merupakan sektor ekonomi nasional yang paling strategis dan menyangkut hajat hidup orang banyak sehingga menjadi tulang punggung perekonomian Nasional. Namun masalah yang dihadapi oleh usaha ataupun industri kecil kebanyakan adalah sumber modal, tenaga kerja, bahan baku pengelolaan industri dan pemasaran. Dengan pengabdian masyarakat terkait pendampingan UMKM pada jenis makanan tradisional Opak diharapkan dapat memberikan solusi UMKM. Metode penyelesaian masalah yang digunakan berdasar pada pendekatan manajemen dalam meningkatkan hasil produksi dan hasil penjualan dengan 4 (empat) tahapan pelaksanaan program yaitu persiapan, pelaksanaan, evaluasi dan pelaporan. Program yang dilakukan adalah pendekatan manajemen terkait jam kerja yang dibuat secara terstruktur dengan waktu 8 jam, memanfaatkan sosial media dan jasa antar sehingga pemesanan tidak hanya dilakukan secara konvensional saja dan komunikasi sangat baik antara pendamping dan mitra dalam mencapai tujuan pendampingan.
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