Competitiveness and export development strategy for Indonesia's creative economy sector in the ASEAN market
DOI:
https://doi.org/10.22437/ppd.v9i2.11832Keywords:
ASEAN, Creative economy, Export competitiveness, SWOT analysisAbstract
The main objectives of this study are (1) to analyze the competitiveness of Indonesian exports in the ASEAN market (2) to formulate a strategy that will be able to support the export competitiveness of Indonesia's creative economy. Revealed Comparative Advantage, Acceleration Ratio, Export Competitiveness Index, and SWOT analysis (to determine a creative economy export development strategy using quantitative) were used as analysis tools. This study focused on examining the subsectors of architecture, movies, animation and video, craft, culinary, music, fashion, publishing, and art. Based on the results, we conclude that all subsectors have export competitiveness in the ASEAN market. Among them, craft and culinary appear as subsectors with strong competitiveness and meet all the analysis criteria. The results also show that SO strategy (growth) could be chosen to develop the creative economy.
Downloads
References
Adelakun, J.O & Olayiwola, O.K. (2020). Econometric Analysis of Export Led Growth in the Nigerian Economy. Journal of Economics and Management Science, 3(2), 38 – 46
Agung, A. (2014). Creative Economy: National Architectural Development Plan 2015-2019. Jakarta: PT. Czech Solution.
Akter, M. & Bulbul, M.N. (2017). Comparative Analysis Between Export-Led Growth and Import-Led Growth: A Study on Developing Eight (D-8). International Journal of Economics Finance and Management Sciences, 5(4), 204-2012
Amalia, P. & Firdaus, M. (2014), Posisi Daya Saing Dan Faktor-Faktor Yang Memengaruhi Ekspor Buah-Buahan Indonesia, Jurnal Manajemen dan Agribisnis, 11(2), 129-143
Athanasia S.K. & Trevor W.C. (2020) Merchandise exports and economic growth: multivariate time series analysis for the United Arab Emirates. Journal of Applied Economics, 23(1), 163 - 182
BEKRAF & BPS. (2017). Buku 2 Penyusunan Laporan dan Ekspor PDB Ekonomi Kreatif 2010-2015 Retrieved from http://www.bekraf.go.id.
BEKRAF. (2020). Perkembangan Ekonomi Kreatif di Indonesia. Retrieved from http://www.bekraf.go.id/profil
BPS. (2016). Statistik Indonesia 2016. BPS: Jakarta
Dellyana, D., Hadiansyah, F., Hidayat, A. & Asmoro, W. (2015). Ekonomi Kreatif: Rencana Pengembangan Industri Musik Nasional 2015-2019. Jakarta: PT. Republik Solusi ,.
Greenaway, S., Dhine, R.C. & Wright,P. (1999). An empirical assessment of the impact of trade on employment in the United Kingdom. European Journal of Political Economy, 15(3), 485-500
Haryadi, H. (2014). Ekonomi Internasional, Teori dan Aplikasi. Bogor: Biografika.
Herzer, D. (2010). A further examination of the export-led growth hypothesis. [IAI Discussion Papers, No. 200], Georg-August-Universität Göttingen, Ibero-America Institute for Economic Research (IAI), Göttingen
Hesty, A. & Indra, I. (2020). Strategi Pengembangan Industri Kreatif Untuk Inovasi. Jurnal Teknologi Industri Pertanian. 30(3),290-298.
Howkins, J. (2001). The Creative Economy. How people make money from ideas. London: The Penguin Press
Ibrahim, M.H. & Abdalla, A.M.A. (2020). Export-Led Growth Hypothesis: Empirical Evidence From Sudan. International Journal Of Business Management And Economic Research, 11(2), 1717-172
Jodi, N.S., Sudjadi, A. & Anggraeni, A.I. (2019). The role of creativity in forming innovative behaviours of creative industrial workers. International Journal Innovation, Creativity and Change, 11(9), 166-178.
Kim, B., Kyophilavong, P., Nozaki, K., & Charoenrat, T. (2020). Does the Export-led Growth Hypothesis Hold for Myanmar? Global Business Review. https://doi.org/10.1177/0972150919863929
Kollie, G.B. (2020).Export-Led Growth Hypothesis in ECOWAS: A Panel Data Analysis. African Journal of Economic Review, 8(2), 258 - 275
Lestariningsih, E., Gusnisa, S. & Maharani K. (2017). Legal setting for the development of interagency sectoral statistics database (ISSD). Paper presented at Asia-Pacific Economics Statistics Week, 22 - 26 May 2017. Jakarta: BPS
Muslim, C. (2006). Analisis Daya Saing Produk Ekspor Agroindustri Komoditas Berbasis Kelapa di Indonesia. [ICASEPS Working Paper, No.87]. Jakarta:Pusat Analisis Sosial Ekonomi dan Kebijakan Pertanian, Badan Penelitian & Pengembangan Pertanian, Departemen Pertanian
Nurchayati, N. & Ratnawati, A.T. (2016). Strategi Pengembangan Industri Kreatif Sebagai Penggerak Destinasi Pariwisata Di Kabupaten Semarang. Prosiding Seminar Nasional Multidisiplin Ilmu. Semarang: UNISMA
Nushiwat, M. (2008). Exports And Economic Growth A Re-Examination Of The Causality Relation In Six Countries, 1981-2005. Applied Econometrics And International Development, 8(2), 5-12
Polnaya, G.A. & Darwanto, D. (2015). Pengembangan Ekonomi Lokal untuk Meningkatkan Daya Saing pada UKM ekonomi kreatif Batik Bakaran di Pati, Jawa Tengah, Journal of Business and Economics. 22(1), 1 - 10
Porter, M.E., & Ramirez-Vallejo, J. (2017). Walmart: Navigating a changing retail landscape. Case study. Boston: Harvard Business Publishing
Purnamasari, M., Hanani, N. & Huang, W.C. (2014). The competitiveness analysis of indonesian coffee export in the world market). Agrise 14(1), 58-66
Purwanto, P. (2008). Metodologi Penelitian Kuantitatif. Yogyakarta: Pustaka Pelajar
Rambatan, G.B. (2015). Ekonomi Kreatif: Rencana Pengembangan Penerbitan Nasional 2015-2019. Jakarta: PT Republik Solution
Rangkuti, F. (2016). SWOT Balanced Scorecard: Develop Technique Effective Corporate Strategy plus How To Manage Risk and Performance. Jakarta: PT. Gramedia Pustaka Utama.
Rangkuti, F. (2019). Teknik Membedah Kasus Bisnis Analisis SWOT: Cara Perhitungan Bobot, Rating dan OCAI. Jakarta : PT. Gramedia Pustaka Utama.
Rini, P. & Czafrani, S. (2010). Pengembangan Ekonomi Kreatif Berbasis Kearifan Lokal Oleh Pemuda Dalam Rangka Menjawab Tantangan Ekonomi Global. Jurnal UI Untuk Bangsa Seri Sosial dan Humaniora, 1, 12-24.
Romarina, A. (2016). Economic Resilience pada Industri Kreatif Guna Menghadapi Globalisasi dalam Rangka Ketahanan Nasional. Jurnal Ilmu Sosial, 15(1), 35-52
Rosnawintang, R., Suwandi, S. & Asizah, N. (2015). Analisis Daya Saing Dan Strategi Industri Makanan Dan Minuman indonesia Di Era Masyarakat Ekonomi Asean. Jurnal Ekonomi Pembangunan, 5(2), 20-28.
Salvatore, D. (2014). International Economics. Jakarta: Salemba Empat.
Sannassee, R.V., Seetanah, B. & Lamport, M.J. (2014) Export Diversification and Economic Growth: The Case of Mauritius. In: Jansen, M., Jallab, M.S. and Smeets, M., Eds., Connecting to Global Markets—Challenges and Opportunities: Case Studies Presented by WTO Chair-Holders, Chapter 1, WTO, Geneva, 11-23. Retrieved from: http://www.wto.org/english/res_e/booksp_e/cmark_full_e.p
Subagja, I.K. (2017). Creative industry competitiveness in Indonesia. International Journal of Academic Research and Development, 2(5), 428-439
Sumiati, M. (2015). Gerabah Lombok Diekspor Lewat Bali. Retrieved from https://medanbisnisdaily.com/news/read/2015/10/23/193964/gerabah_lombok_diekspor_lewat_bali/.
Syarif, M., Azizah, A. & Priyatna, A. (2015). Analisis Perkembangan Dan Peran Industri Kreatif Untuk Menghadapi Tantangan MEA 2015. Prosiding Seminar Nasional Inovasi dan Tren (SNIT) B-27
Zuhdi, F., & Suharno, S. (2016). Analisis Daya Saing Ekspor Kopi Indonesia dan Vietnam di Pasar ASEAN 5. Habitat, 26(3), 152-162.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Haryadi Haryadi, Etik Umiyati, Sony Tian Dhora
This work is licensed under a Creative Commons Attribution 4.0 International License.
