TRANSFORMASI DIGITAL DAN FINANCIAL TECHNOLOGY TERHADAP PENINGKATAN PENDAPATAN UMKM DIMASA PANDEMI COVID-19 DI KABUPATEN PASURUAN
Transformasi Digital, Financial Technology, Peningkatan Pendapatan UMKM
Kata Kunci:
digital transformation, financial technology, increasing MSME incomeAbstrak
Riset ini bertujuan untuk mengetahui pengaruh antara Transformasi Digital dan Financial Technology terhadap Peningkatan Pendapatan UMKM dimasa Pandemi Covid-19 Di Kabupaten Pasuruan. Jenis penelitian ini adalah jenis penelitian kuntitatif dengan ditetapkan jumlah sampel sebanyak 400 responden. Uji analisis regresi berganda yang menggunakan SPSS. Adapun hasil penelitian mengatakan bahwa secara signifikan variabel Transformasi Digital Dan Financial Technology berpengaruh positif Terhadap Peningkatan Pendapatan UMKM Dimasa Pandemi Covid-19
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