ANALISIS POTENSI EKONOMI DAN KELAYAKAN INVESTASI USAHA KOPRA DI KABUPATEN GORONTALO

Yurni Nasaru; Dewa Oka Suparwata; Ayu Indrianti; Moh Muchlis Djibran

doi:10.22437/jiseb.v28i01.46153

Penulis

Yurni Nasaru Universitas Muhammadiyah Gorontalo
Dewa Oka Suparwata Universitas Muhammdiyah Gorontalo
Ayu Indrianti Universitas Muhammadiyah Gorontalo
Moh Muchlis Djibran Universitas Muhammadiyah Gorontalo

DOI:

https://doi.org/10.22437/jiseb.v28i01.46153

Kata Kunci:

Copra,, Economic Eligibility, Exporter Partnership, Latest Technology, Sustainability

Abstrak

Penelitian ini bertujuan untuk menganalisis potensi ekonomi dan kelayakan investasi usaha kopra di Kabupaten Gorontalo, menggunakan pendekatan analisis SWOT dan analisis finansial. Hasil analisis finansial menunjukkan bahwa usaha ini layak dengan Net Present Value (NPV) sebesar Rp 63.167.388, Internal Rate of Return (IRR) sebesar 40%, dan Benefit-Cost Ratio (BCR) sebesar 5,67. Dalam analisis SWOT, kekuatan utama terletak pada dukungan komunitas lokal dan ketersediaan bahan baku kelapa, sementara kelemahan terbesar adalah keterbatasan modal dan ketergantungan pada pasar lokal. Peluang yang ada mencakup perkembangan teknologi dan kemitraan dengan eksportir, sedangkan ancaman utama adalah fluktuasi harga kopra dan peraturan ekspor-impor yang ketat. Kesimpulan penelitian ini merekomendasikan strategi untuk memaksimalkan dukungan komunitas lokal, menggunakan teknologi terbaru untuk meningkatkan kualitas produk dan distribusi, serta membangun kemitraan dengan eksportir untuk membuka akses pasar global, yang diharapkan dapat mengatasi tantangan yang ada dan mendukung keberlanjutan usaha kopra.

Kata kunci: Kelayakan Ekonomi, Analisis SWOT, Usaha Kopra, Teknologi Terbaru, Kemitraan Eksportir

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