Motivasi Peternak Sapi Potong Madura Pada Kelompok Tani Rahayu Di Desa Samatan Kecamatan Proppo Kabupaten Pamekasan: Motivation of Madura Beef Cattle Breeders in The Rahayu Farmer Group in Samatan Village Proppo Sub-District Pamekasan District

Uswatun  Hasanah; Taufik Rizal Dwi Adi  Nugroho; Aminah Happy Moninthofa  Ariyani

doi:10.22437/jiiip.v27i1.31524

Authors

Uswatun Hasanah Program Studi Agribisnis Universitas Trunojoyo Madura
Taufik Rizal Dwi Adi Nugroho Universitas Trunojoyo Madura
Aminah Happy Moninthofa Ariyani Program Studi Agribisnis Universitas Trunojoyo Madura

DOI:

https://doi.org/10.22437/jiiip.v27i1.31524

Keywords:

Motivation, Farming, Beef Cattle

Abstract

Background: Samatan Village, located in Proppo Sub-district, Pamekasan Regency, holds the reputation as the center of Madura beef cattle production. Although the Madurese beef cattle population in Samatan Village is quite large at 600 heads, the level of motivation in beef cattle farming activities is still relatively low. Purpose: This study aims to identify factors that influence farmers' motivation in Madura beef cattle development, especially in Rahayu Farmer Group in Samatan Village. Methods: This research was conducted in August-September 2023 in Samatan Village, located in Proppo Subdistrict, Pamekasan Regency. Sampling was 50 respondents who are still active as beef cattle farmers. Descriptive analysis and multiple linear regression methods were used in this study. Results: The results showed that the variables of age, family dependents, education, farming experience, number of cattle, seedling price, and income did not have a significant influence on farmers' motivation. Conclusion: In contrast, economic variables and social environment were shown to have a significant influence on farmers' motivation in developing Madurese beef cattle business, especially in the Rahayu Farmer Group in Samatan Village. Thus, a strategy to strengthen these aspects is needed to increase the motivation and sustainability of beef cattle farming in Samatan Village.

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