Strategi Pengembangan Peternakan Ayam Petelur Kecamatan Purbolinggo Kabupaten Lampung Timur

Strategy For Development of Layer Chiken Farming in Purbolinggo Subdistrict, East Lampung Regency

Authors

  • Novita Universitas Nahdlatul Ulama Lampung
  • Eny Ivan's Fakultas Pertanian Perikanan dan Peternakan Universitas Nahdlatul Ulama Lampung
  • Novia Ambar Sari Fakultas Pertanian Perikanan dan Peternakan Universitas Nahdlatul Ulama Lampung

DOI:

https://doi.org/10.22437/jiiip.v26i2.28844

Keywords:

laying hens, SWOT analysis, development strategy

Abstract

This study aims to evaluate the development strategy of laying hens in accordance with the area of ​​Purbolinggo District, East Lampung Regency. The analysis in this study uses several methods, namely matrix analysis of IFE and EFE (external and internal environment), and SWOT analysis. Based on the results of the SWOT analysis, the strategy for developing laying hens in Purbolinggo District, East Lampung Regency is a Growth and Build strategy (grow and develop) through an intensive strategy or integration strategy. The development of laying hens in Purbolinggo District, East Lampung Regency is in quadrant II on the I-E matrix indicating that the average internal condition and response to external factors is high. Extensive land owned by breeders has potential in the development of laying hens in Purbolinggo District, East Lampung Regency and is supported by local government policies so as to increase income and community welfare in a sustainable manner. Development strategies that can be implemented and prioritized for laying hens in Purbolingo District, East Lampung Regency are increasing production capacity, increasing livestock capacity, improving reporting systems and utilizing technology for promotion.

Downloads

Download data is not yet available.

References

Ajizah, S., Widyajaya, S., dan Situmorang, S. 2018. Strategi pengembangan ternak ayam ras petelur di Kecamatan Gadingrejo Kabupaten Pringsewu. Jurnal Ilmu-ilmu Agribisnis, 6(1): 33-40.

BPS. 2022. Kabupaten Lampung Timur Dalam Angka 2022. Badan Pusat Statistika. Lampung

Sutomo, B dan Anggraini, D.Y. 2010. Menu Sehat alami untuk batita & balita. Gramedia. Jakarta

Fajar M.T.K, Darmawan, D.Y., Astiti, N. W.S. 2013. Strategi pengembangan agribisnis peternakan ayam petelur Kabupaten Tabanan. Jurnal Manajemen Agribisnis, 1(2): tahun 2013 ISSN : 2355-0759

Nodi H, Fenita, Y., Urip Santoso, Being Brata, dan Suharyanto. 2022. Strategi Pengembnagan Peternakan Ayam Petelur di Kabupaten Lebong. Jurnal Penelitian Pengelolaan Sumberdaya Alam dan Lingkungan. Vol. 11 no. 1, 94-101

Lanpani, K.B. 2014. Srategi pengembangan usaha peternakan ayam ras petelur UD. Putra Tamago di Kecamatan Palu Selatan Kota Palu. Agrotekbis, 2(1)

Yamesa, N. 2010. Strategi pengembnagan usaha peternakan ayam ras petelur pada perusahaan AAPS Kecamatan Guguak, Kabupaten 50 Kota, Sumatera Barat. Institut Pertanian Bogor. Bogor

Umar, Husein. 2002. Strategic Management In Action. Jakarta : PT. Garamedia Pustaka.

Ramadhani N., et al. 2018. Perbandingan Kadar Protein Pada Telur Ayam dengan Metode Spektrofotometri sinar Tamapak. Jurnal Ulmiah Farmasi, 6(2): 53-56

Rangkuti, Freddy. (2014). Analisis SWOT: Teknik Membedah Kasus Bisnis edisi 18. Jakarta, Indonesia: Gramedia Pustaka Utama.

Published

2023-11-30

How to Cite

Novita, N., Ivan’s, E. ., & Sari, N. A. . (2023). Strategi Pengembangan Peternakan Ayam Petelur Kecamatan Purbolinggo Kabupaten Lampung Timur: Strategy For Development of Layer Chiken Farming in Purbolinggo Subdistrict, East Lampung Regency. Jurnal Ilmiah Ilmu-Ilmu Peternakan, 26(2), 116-123. https://doi.org/10.22437/jiiip.v26i2.28844

Issue

Section

Research Report