Does Buy Now, Pay Later Services Shape College Students' Financial Behavior? Evidence from Shopee PayLater Usage and Financial Literacy Among Economics Students

Authors

  • Gresya Jahnkia Saragih Universitas Jambi, Jambi, Indonesia
  • Rosmiati Rosmiati Universitas Jambi, Jambi, Indonesia
  • Aminah Ramalia Universitas Jambi, Jambi, Indonesia

DOI:

https://doi.org/10.22437/jaku.v11i02.54586

Keywords:

Financial Literacy, Financial Management, Use of Shopee Paylater

Abstract

The problem in this research is the increasing development of digital financial services such as Shopee PayLater, which makes it easier for students to make credit purchases. This convenience has the potential to impact financial management, especially in managing expenses and financial planning. Furthermore, the level of financial literacy also plays a significant role in determining an individual's ability to manage finances wisely. This study aims to analyze the effect of Shopee PayLater usage and financial literacy on the financial management of Economics students, class of 2023-2024, at Jambi University. The research method used in this study is a quantitative descriptive method with data collection through filling out a questionnaire. The data analysis technique used is multiple linear regression analysis with the help of SPSS. The results show that partially, the use of Shopee PayLater has no significant effect on financial management. Meanwhile, financial literacy has a significant effect on student financial management. This study shows that the higher the level of financial literacy possessed by students, the better their ability to plan, organize, and control their personal finances.

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Published

2026-06-30

How to Cite

Does Buy Now, Pay Later Services Shape College Students’ Financial Behavior? Evidence from Shopee PayLater Usage and Financial Literacy Among Economics Students. (2026). Jurnal Akuntansi & Keuangan Unja, 11(02), 185-197. https://doi.org/10.22437/jaku.v11i02.54586

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