Does Buy Now, Pay Later Services Shape College Students' Financial Behavior? Evidence from Shopee PayLater Usage and Financial Literacy Among Economics Students
DOI:
https://doi.org/10.22437/jaku.v11i02.54586Keywords:
Financial Literacy, Financial Management, Use of Shopee PaylaterAbstract
The problem in this research is the increasing development of digital financial services such as Shopee PayLater, which makes it easier for students to make credit purchases. This convenience has the potential to impact financial management, especially in managing expenses and financial planning. Furthermore, the level of financial literacy also plays a significant role in determining an individual's ability to manage finances wisely. This study aims to analyze the effect of Shopee PayLater usage and financial literacy on the financial management of Economics students, class of 2023-2024, at Jambi University. The research method used in this study is a quantitative descriptive method with data collection through filling out a questionnaire. The data analysis technique used is multiple linear regression analysis with the help of SPSS. The results show that partially, the use of Shopee PayLater has no significant effect on financial management. Meanwhile, financial literacy has a significant effect on student financial management. This study shows that the higher the level of financial literacy possessed by students, the better their ability to plan, organize, and control their personal finances.
References
Alfitra, M. S., Kartikasari, A. F., & Hariri. (2023). Pengaruh Literasi Keuangan, Sikap Keuangan dan Pengetahuan Keuangan Terhadap Perilaku Manajemen Keuangan Mahasiswa Jurusan Akuntansi Universitas Islam Malang Angkatan Tahun 2019. Jurnal Ilmiah Riset Akuntansi, 12(02), 417–427.
Aprilia, L. P., Verianto, Y., Alam, M., & Firdaus, S. (2024). Pengaruh Penggunaan Shopee PayLater terhadap Manajemen Keuangan Mahasiswa / I Kampus 3 Universitas Mercu Buana Yogyakarta. Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS), 04(01), 61–67.
Ardiansyah, D. B. R., & Sulton, M. (2025). Pengaruh Finansial Teknologi , Literasi Keuangan dan Gaya Hidup Hedonis terhadap Perilaku Keuangan Mahasiswa. Jurnal Cendekia Ilmiah, 4(3), 357–368.
Fauziah, R., & Kusumawardani, A. (2024). Pengaruh Efikasi Diri Keuangan , Literasi Keuangan , Uang Saku Dan Pendidikan Keuangan Keluarga Terhadap Perilaku Pengelolaan Keuangan. Jurnal Ekonomi Bisnis, Manajemen Dan Akuntansi (Jebma), 04(02), 1106–1115.
Gujarati, D. N., & Porter, D. C. (2008). Basic Econometrics (5th ed.). McGraw-Hill Education.
Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2019). Multivariate Data Analysis Eighth Edition. Cengage Learning.
Hasler, A., & Lusardi, A. (2017). The gender gap in financial literacy: A global perspective. Global Financial Literacy Excellence Centre, July, 1–22. https://gflec.org/wp-content/uploads/2017/07/The-Gender-Gap-in-Financial-Literacy-A-Global-Perspective.pdf
Helmalianika, E., & Siregar, Q. R. (2025). Peran Literasi Keuangan Dalam Memediasi Pengaruh Financial Technology Dan Risk Perception Terhadap Keputusan Investasi Dengan Financial Literacy Sebagai Variabel Intervening. Bursa : Jurnal Ekonomi Dan Bisnis, 4(2), 71–85. https://doi.org/10.59086/jeb.v4i2.705
Hidajat, S., & Wardhana, W. T. (2023). PENGARUH LITERASI KEUANGAN DAN SIKAP KEUANGAN TERHADAP PENGELOLAAN KEUANGAN MAHASISWA. Journal of Economics and Business UBS, 12(2), 1036–1048.
Joo, S. H., Grable, J. E., & Kwak, H. (2017). Locus of Control and Financial Risk Tolerance: The Moderating Effect of Financial Knowledge (Lokus Kendali dan Toleransi Risiko Keuangan: Efek Moderasi Pengetahuan Keuangan). Journal of Financial Counseling and Planning, 28(1), 42–54. https://doi.org/10.1891/1052-3073.28.1.42
Khairinal. (2016). Menyusun Proposal Skripsi, Tesis & Disertasi. Salim.
Khoirunnisa, S., Setyariningsih, E., & Utami, B. (2024). Pengaruh Shopee Paylater dan Promosi Flash Sale terhadap Impulse Buying melalui Kepercayaan sebagai Variabel Intervening. MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi Dan Bisnis, 2(4), 161–178. https://doi.org/10.59246/muqaddimah.v2i4.1034
Laksmana, K. A. R. I. (2024). Behavioral finance dalam pengambilan keputusan keuangan pada umkm di Provinsi Bali. Jurnal Ilmiah Ekonomi Manajemen Akuntansi Dan Bisnis, 2(4), 191–199.
Lusardi, A., & Mitchell, O. S. (2017). How Ordinary Consumers Make Complex Economic Decisions: Financial Literacy and Retirement Readiness. Quarterly Journal of Finance, 7(3). https://doi.org/10.1142/S2010139217500082
Makahinda, E. E., Lambey, R., & Rondonuwu, S. (2025). Pengaruh literasi keuangan, gaya hidup, dan sikap keuangan terhadap manajemen keuangan (Studi pada mahasiswa Akuntansi Universitas Sam Ratulangi Manado). Manajemen Bisnis Dan Keuangan Korporat, 3(2), 568–578. https://doi.org/10.58784/mbkk.396
Manurung, A. H. (2016). Teori Perilaku Keuangan ( Behaviour Finance ). Economis Of Management, 41(4), 1–13. http://finansialbisnis.com/Data2/Riset/Teori Perilaku Keuangan.pdf
Pratnyawati, G. D. T., & Mardiana. (2023). Pengaruh ShopeePayLater Dan Literasi Keuangan Terhadap Pembelian Impulsive Pada Mahasiswa UIN Malang Jurusan Manajemen 2018-2020. Jurnal Ekbis, 24(01), 72–83. https://jurnalekonomi.unisla.ac.id/index.php/ekbis/article/view/1758/1014
Wahyu Nur A’ni, A., & Setiawati, E. (2026). Kemudahan Penggunaan Paylater, Pembelian Impulsif, Kontrol Diri dan Literasi Keuangan Terhadap Perilaku Pengelolaan Keuangan Pribadi: Survei Terhadap Generasi Z di Kota Surakarta. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 7(1), 695–707. https://doi.org/10.47467/elmal.v7i1.11126
Wati, A., & Hayati, S. (2023). Analisis Hukum Ekonomi Syariah Dalam Transaksi Paylater Pada Aplikasi Shopee. Jurnal Hukum Ekonomi Syariah, 02(01), 1–12.
Yanti Susanti, & Nesya Angelita. (2025). ANALYSIS OF THE INFLUENCE OF THE LOVE OF MONEY, LIFESTYLE AND USE OF SHOPEE PAYLATER ON STUDENTS’ PERSONAL FINANCIAL MANAGEMENT. International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC), 3(4), 1394–1404. https://doi.org/10.61990/ijamesc.v3i4.573
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Gresya Jahnkia Saragih, Rosmiati Rosmiati, Aminah Ramalia

This work is licensed under a Creative Commons Attribution 4.0 International License.















