Business Development Programs and Market Access on MSME Performance: The Mediating Role of Self-Efficacy among Entrepreneurs in Jambi City
DOI:
https://doi.org/10.22437/jssh.v10i2.59240Keywords:
MSME Development, Marketing Access, MSME Performance, Business Capacity, CompetitivenessAbstract
Micro, Small, and Medium Enterprises (MSMEs) play a significant role in economic growth, employment generation, and poverty reduction. However, many MSMEs continue to face challenges related to managerial capability and market access, which limit their business performance. This study aims to analyze the influence of MSME development programs and marketing access on MSME performance. A quantitative research approach was employed using survey data collected from MSME owners. The data were analyzed using Structural Equation Modeling (SEM) to examine the relationships among the research variables. The findings indicate that MSME development programs contribute positively to improving managerial and technical capabilities through training intensity, instructor quality, business consultation, participant involvement, and skill enhancement. Marketing access also has a positive effect on MSME performance by expanding market reach, increasing product visibility, and strengthening business competitiveness. Furthermore, the study reveals that both MSME development and marketing access simultaneously have a significant impact on business performance. These results suggest that sustainable capacity-building programs combined with broader marketing opportunities are essential for enhancing the productivity, profitability, and long-term sustainability of MSMEs. Therefore, government agencies and related stakeholders should strengthen integrated development strategies that support managerial improvement and market expansion to promote MSME growth and competitiveness in an increasingly dynamic business environment.References
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