Policy recommendations for current relationship between electronic commerce and Mexican SMEs: Theoretical analysis under the vision based on the industry

  • José G. Vargas-Hernández Centro Universitario de Ciencias Económico Administrativas. Universidad de Guadalajara, Mexico
  • David Iván Pérez Rosas Centro Universitario de Ciencias Económico Administrativas. Universidad de Guadalajara, Mexico

Abstract

The objective of this essay is to present a different approach on the Porter’s five forces model and to make the reader aware of the topic of industrial competence and e-commerce in Mexico. In this essay, the method used is the analytic descriptive. First, the current situation in which SMEs in Mexico are related to e-commerce is exposed, since this last one provides a significant opportunity for the improvement of business results for this class of companies. In addition, a review of the empirical literature is provided in which models that allow measuring the degree of adoption of e-commerce by SMEs are exposed, as well as to understand the behavior of these economic agents with the e-commerce worldwide as in territory Mexican. Finally, as a result, an analysis is carried out under the model of the Porter pyramid in relation to Mexican SMEs and e-commerce.

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Published
2019-03-08
How to Cite
Vargas-Hernández, J. G., & Rosas, D. I. P. (2019). Policy recommendations for current relationship between electronic commerce and Mexican SMEs: Theoretical analysis under the vision based on the industry. Jurnal Perspektif Pembiayaan Dan Pembangunan Daerah, 6(4), 377-388. https://doi.org/10.22437/ppd.v6i4.6135