Distribution development strategy of corn processed (corn stick and corn dodol) production to achieve corn competitive product market in Gorontalo Province

Abstract

Reseach object are; 1) to know about the profile of maize farmer enterprise in Gorontalo Regency; 2) to know the people characteristic at home industry group in Todito village at Pulubala sub-district; 3) Economics analysis for Sweat Maize Dodol. Data analysis used is descriptive method, SWOT and economics analysis. The result of this research is 1) Groups of farmers enterprise, the more much of members and land is worked on by maize farmer found at Dunggala village in Batudaa sub-district. At Pulubala Sub-district the  more much of groups of farmer enterprise at Puncak Village, and the members is more much found at Toidito, but the largest land worked on by maize farmer is at Puncak village; 2) Production analysis for home industry for Maize Stick with tasted by Shrimp from Llimboto Lake will get profit if the income above of break event is Rp 120.000,- if production is over of break even point is 11,975 gram and will follow of the price over of break even point about Rp 52.500. Production analysis for home industry for Dodol sweat maize will get profit if the income earned over of break even point is Rp 170,174, if production is earned over of break even point 6,90 basket and if the price is over of break even point is about 19.550; 4) Main distribution development strategy of corn stick and corn dodol are developing corn distribution product, increased the volume of production, to reach the market target, and increased the promotion of product and price information.
Key words: Corn Production, Distribution Development Strategy 

Abstrak
Penelitian ini bertujuan untuk; 1) Mengetahui profil petani jagung di Kabupaten Gorontalo; 2) Mengetahui karakteristik pelaku industri rumah tangga di Desa Todito, Kecamatan Pulubala; 3) Analisis ekonomi dodol jagung manis. Analisis data menggunakan analisis deskriptif, SWOT, dan analisis ekonomi. Hasil peneltian: 1) Kelompok, jumlah anggota dan luas tanaman jagung terbanyak di Kecamatan Batudaa terdapat di Desa Dunggala. Di Kecamatan Pulubala kelompok petani jagung terbanyak dan lahan terluas terdapat di Desa Puncak, dan jumlah anggota kelompok terbanyak terdapat di Desa Toidito; 2) Keuntungan industri stik jagung rasa udang di Danau Limboto dengan pendapatan di atas BEP (Break Even Point) sebesar Rp. 120.000,- dengan BEP produksi sebesar 11,975 gram dan BEP harga Rp. 52.500. Keuntungan industri dodol jagung manis dengan pendapatan di atas BEP sebesar 170,174, dengan BEP produksi sebesar 6,90 keranjang, dan BEP harga sebesar 19.550. 3) Strategi utama pengembangan distribusi stik jagung dan dodol jagung adalah mengembangkan produk distribusi jagung, meningkatkan volume produksi, untuk mencapai target pasar, dan meningkatkan promosi produk dan informasi harga. Kata Kunci: Produksi Jagung, Strategi Pengembangan Distribusi

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