Integrating community-based adopt-a-tree programs with sustainable agrotourism: A Pathway to inclusive green growth in Merangin Regency
DOI:
https://doi.org/10.22437/ppd.v12i6.37568Keywords:
Adopt-a-tree programs, Community-based conservation, Inclusive green growth, Sustainable agrotourismAbstract
The integration of conservation initiatives with tourism development has emerged as an important strategy for promoting sustainable rural development. This study examines how community-based Adopt-a-Tree (AAT) programs are integrated into sustainable agrotourism in Merangin Regency, Indonesia, and how this integration contributes to environmental conservation and local livelihood opportunities. A qualitative case study approach was employed, drawing on data from in-depth interviews, focus group discussions, field observations, and supporting documents related to the implementation of tree adoption programs in Rantau Kermas and Guguk villages. Thematic analysis was conducted using NVivo 15 to identify patterns and relationships across stakeholder perspectives. The findings indicate that AAT programs function as a community-driven conservation mechanism that supports forest restoration, biodiversity protection, and increased environmental awareness among residents and visitors. The analysis also reveals that stakeholder collaboration, training activities, and local governance support are important for sustaining the implementation of conservation initiatives. In addition, integrating tree adoption with agrotourism creates new livelihood opportunities through eco-tourism services, agroforestry products, and community-based tourism activities. However, several challenges remain, including limited technical capacity, unequal participation opportunities, and constraints in institutional and financial support. Overall, the study demonstrates that AAT programs can serve as an effective model for integrating conservation initiatives with sustainable agrotourism development while supporting inclusive rural livelihoods and long-term environmental stewardship
References
Ahmed, M., Zehou, S., Raza, S. A., Qureshi, M. A., & Yousufi, S. Q. (2020). Impact of CSR and environmental triggers on employee green behavior: The mediating effect of employee well-being. Corporate Social Responsibility and Environmental Management, 27(5), 2225–2239. https://doi.org/10.1002/csr.1960
Aliyah, K., Kisworo, B., Miraj, S., & Gupta, S. (2024). The Effect of Digital Marketing Through Social Media and Tourism Attractiveness on Visitor Interest. JPPM (Jurnal Pendidikan Dan Pemberdayaan Masyarakat), 11(1), 26–38. https://doi.org/10.21831/jppm.v11i1.72327
Amaliah, R. ., A. Mappasere, F. ., & Elfiansya Parawu, H. (2024). Strategic Management in Agrotourism Development in Malino. KnE Social Sciences, 9(7), 177–198. https://doi.org/10.18502/kss.v9i7.15475
Antão-Geraldes, A. M., & Sheppard, V. A. (2020). Promoting sustainable tourism in rural and natural areas through small business innovation: the case of Atenor village (Northeast, Portugal). Journal of Eco-tourism, 19(2), 185–193. https://doi.org/10.1080/14724049.2019.1607864
Baharudin, N., Jaafar, M. N., Ismail, A., Azis, S. S. A., & Afrane, E. (2023). Aligning Malaysian Agrotourism Real Estate Investment With the Sustainable Development Goals: Opportunities. IOP Conference Series Earth and Environmental Science, 1274(1), 12030. https://doi.org/10.1088/1755-1315/1274/1/012030
Bentley, L., & Halim, H. B. (2024). Evaluating the Long-Term Impact of Sustainable Tourism Practices on Local Communities and Natural Resources in Developing Countries. Integrated Journal for Research in Arts and Humanities, 4(3), 136–141. https://doi.org/10.55544/ijrah.4.3.27
Bhatt, K., Seabra, C., Kumar, J., Ashutosh, K., & Kumar Kabia, S. (2024). Tourism-Led Inclusive Growth in Emerging and Developing Economies: A Systematic Literature Review. Sage Open, 14(2), 21582440241252516. https://doi.org/10.1177/21582440241252516
Bricker, K. S., & Snyman, S.S. (2023). Editorial: Eco-tourism models: identifying contributions to conservation and community. Frontiers in Sustainable Tourism, 2:1232666. https://doi.org/10.3389/frsut.2023.1232666.
Cavalleri, S. A. E., Tanwattana, P., & Grünbühel, C. M. (2022). Systemizing a rural livelihood diversification framework for sustainable community-based agritourism: A participatory approach to ensure resilience. Frontiers in Sustainable Food Systems, 6:993892. https://doi.org/10.3389/fsufs.2022.993892.
Coppenger, C., & O’Halloran, R. M. (2021). Agritourism in Indonesia: A Goat Farm Option. Journal of Hospitality & Tourism Cases, 9(3), 28–37. https://doi.org/10.1177/216499872100900306
Cordova-buiza, F., Medina-viruel, M. J., & Pérez-gálvez, J. C. (2025). technique analysis study from 2005 to 2023. Humanities and Social Sciences Communications, 12, 527. https://doi.org/10.1057/s41599-025-04746-7
Darr, D. (2021). Using a multi-stakeholder approach to increase value for traditional agroforestry systems : the case of baobab (Adansonia digitata L .) in Kilifi , Kenya. Agroforestry Systems, 95(7), 1343–1358. https://doi.org/10.1007/s10457-020-00562-x
Djuwendah, E., Karyani, T., Wulandari, E., & Pradono, P. (2023). Community-Based Agro-Ecotourism Sustainability in West Java, Indonesia. Sustainability, 15(13), 10432. https://doi.org/10.3390/su151310432
Edwards, D. P., Cerullo, G., Chomba, S., Worthington, T. A., Balmford, A., Chazdon, R. L., & Harrison, R. D. (2021). Upscaling Tropical Restoration to Deliver Environmental Benefits and Socially Equitable Outcomes. Current Biology, 31(19), R1326–R1341. https://doi.org/10.1016/j.cub.2021.08.058
Elgin, C., & Elveren, A. Y. (2024). Unpacking the economic impact of tourism: A multidimensional approach to sustainable development. Journal of Cleaner Production, 478, 143947. https://doi.org/https://doi.org/10.1016/j.jclepro.2024.143947
Fitriana, W. (2017). The Role of Triple Helix Actors for Agro-Tourism Development in West Sumatera. Mimbar Jurnal Sosial Dan Pembangunan, 33(2), 217. https://doi.org/10.29313/mimbar.v33i2.2098
Fu, B., Liu, Y., & Meadows, M. E. (2023). Ecological Restoration for Sustainable Development in China. National Science Review, 10(7). https://doi.org/10.1093/nsr/nwad033
Gayo, L., Mmbaga, N., & Ngongolo, K. (2024). Insights from communities’ awareness and participation in greening semi-arid lands for effective environmental conservation. Tropical Conservation Science, 17, 1–14. https://doi.org/10.1177/19400829241292292
Guerrero-Moreno, M. A., & Oliveira, J. M. B. de. (2024). Approaches, Trends, and Gaps in Community-Based Eco-tourism Research: A Bibliometric Analysis of Publications Between 2002 and 2022. Sustainability, 16(7), 2639. https://doi.org/10.3390/su16072639
Hidayat, F., Hakim, L., & Parmawati, R. (2023). Analysis of Community-Based Coffee Agro-Tourism Sustainability in East Java, Indonesia. Habitat, 34(1), 1–12. https://doi.org/10.21776/ub.habitat.2023.034.1.1
Jackson, L. A. (2025). Community-Based Tourism: A Catalyst for Achieving the United Nations Sustainable Development Goals One and Eight. Tourism and Hospitality, 6(1), 29. https://doi.org/10.3390/tourhosp6010029
Kalalo, F., & Setiawan, B. I. (2023). Community-Based Tourism Development in Kerangan Eco-tourism Village, South Tangerang City. Jurnal Syntax Transformation, 4(12), 142–148. https://doi.org/10.46799/jst.v4i12.873
Knežević, M., Vujko, A., & Borovčanin, D. (2025). Community-Centered Farm-Based Hospitality in Agriculture: Fostering Rural Tourism, Well-Being, and Sustainability. Agriculture, 15(15), 1613. https://doi.org/10.3390/agriculture15151613
Noor, T. D. F. S., Hamsal, M., Abdinagoro, S. B., & Raharjana, D. T. (2024). Community Value Co-Creation as a Catalyst for Village Tourism Sustainability: a New Paradigm. Journal of Ecohumanism, 3(8). https://doi.org/10.62754/joe.v3i8.4708
Nuryananda, P. F., & Berlianty, E. Z. (2023). Totem Pro Parte: Narratives of Segunung Traditional Village in Adapting Digital Technology for Tourism. Barista Jurnal Kajian Bahasa Dan Pariwisata, 10(02), 159–166. https://doi.org/10.34013/barista.v10i02.1270
Octaviani, N., Meliana, M., & Yudhistira, P. G. A. (2023). Pathway to a Better Future. Journal of Tourism Sustainability, 3(3), 112–118. https://doi.org/10.35313/jtospolban.v3i3.104
Praptiwi, R. A., Maharja, C., Fortnam, M., Chaigneau, T., Evans, L., Garniati, L., & Sugardjito, J. (2021). Tourism-Based Alternative Livelihoods for Small Island Communities Transitioning towards a Blue Economy. Sustainability, 13(12), 6655. https://doi.org/10.3390/su13126655
Rasyidah, Erianda, A., Alanda, A., & Hidayat, R. (2023). Systematic Literature Review: Digitalization of Rural Tourism Towards Sustainable Tourism. International Journal of Advanced Science Computing and Engineering, 5(3), 247–256. https://doi.org/10.62527/ijasce.5.3.134
Rico, S.R. & Peterek, M. (2024). Empowering Rural Communities: A Theoretical Approach to Sustainable Tourism through Community-Based Development. Technical Transactions, 121(1), https://doi.org/10.37705/TechTrans/e2024005
Rosardi, R. G., Prajanti, S. D. W., Atmaja, H. T., & Juhadi. (2021). Sustainable Tourism Model in Pagilaran Tea Plantation Agrotourism, in Indonesia. International Journal of Sustainable Development and Planning, 16(5), 981–990. https://doi.org/10.18280/ijsdp.160519
Roy, A., & Fleischman, F. (2022). The evolution of forest restoration in India: The journey from precolonial to India's 75th year of Independence. Land Degradation & Development, 33(10), 1527–1540. https://doi.org/10.1002/ldr.4258
Schänzel, H., & Apollo, M. (2023). Specialty grand challenge: wherever tourism arrives, society notes it first! Frontiers in Sustainable Tourism, 2:1341765. https://doi.org/ 10.3389/frsut.2023.1341765.
Siddiqui, S. A., Parahoo, S., Sadi, A. N., Naser, M., & Afzal, I. (2021 Rural Tourism as a Transformative Service of Community Well-Being : A Systematic Literature Review. International Journal of Sustainable Development and Planning, 16(6), 1081–1090. https://doi.org/10.18280/ijsdp.160609
Soták-Benedeková, L., Rybárová, J., Tometzová, D., Seňová, A., & Rybár, R. (2025). Comprehensive Analysis of Rural Tourism Development: Historical Evolution, Current Trends, and Future Prospects. Sustainability, 17(3), 1045. https://doi.org/10.3390/su17031045
Suriyankietkaew, S., Krittayaruangroj, K., Thinthan, S., & Lumlongrut, S. (2025). Creative tourism as a driver for sustainable development: A model for advancing SDGs through community-based tourism and environmental stewardship. Environmental and Sustainability Indicators, 27, 100828. https://doi.org/https://doi.org/10.1016/j.indic.2025.100828
Thani, P. R., KC, R., Sharma, B. K., Kandel, P., & Nepal, K. (2019). Integrating biodiversity conservation and ecosystem services into operational plan of community forest in Nepal : status and gaps. Banko Janakari, 29(1), 3–11. https://doi.org/10.3126/banko.v29i1.25149
Utama, I. G. B. R. (2023). Review Studies Key Element of Agrotourism Management. Prosiding Seminar Nasional Forum Manajemen Indonesia, 1, 169–180. https://doi.org/10.47747/snfmi.v1i.1497
Utami, D. D., Dhewanto, W., & Lestari, Y. D. (2023). Rural tourism entrepreneurship success factors for sustainable tourism village: Evidence from Indonesia. Cogent Business & Management, 10(1), 2180845. https://doi.org/10.1080/23311975.2023.2180845
Wali, B. R., Bello, A. G., & Shamaki, S. B. (2024). Forest Ownership Distinctiveness Across the Globe: A Review. African Journal of Environment and Natural Science Research, 7(3), 100–109. https://doi.org/10.52589/ajensr-gn3woofi
Xaba, F., & Adanlawo, E. F. (2024). The Potential Role of Eco-tourism in Sustainable Development: A Systematic Review. Journal of Ecohumanism, 3(4), 3356–3367. https://doi.org/10.62754/joe.v3i4.3852
Zhao, J., Xie, H., Ma, J., & Wang, K. (2021). Integrated remote sensing and model approach for impact assessment of future climate change on the carbon budget of global forest ecosystems. Global and Planetary Change, 203, 103542. https://doi.org/https://doi.org/10.1016/j.gloplacha.2021.103542
Zulgani, Z., Junaidi, J., Hastuti, D., Rustiadi, E., Pravitasari, A. E., & Asfahani, F. R. (2023). Understanding the Emergence of Rural Agrotourism: A Study of Influential Factors in Jambi Province, Indonesia. Economies, 11(7), 180. https://doi.org/10.3390/economies11070180
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Zulgani Zulgani, Junaidi Junaidi, Dwi Hastuti, Fadwa Rhogib Asfahani, Wahdan Adillah Amri Lubis

This work is licensed under a Creative Commons Attribution 4.0 International License.














