Pricing strategy at the local salt industry institutional structure of East Java, Indonesia

Authors

  • Siti Komariyah Department of Economics and Development Studies, Faculty of Economics and Business, University of Jember, Indonesia
  • Lilis Yuliati Department of Economics and Development Studies, Faculty of Economics and Business, University of Jember, Indonesia
  • Mustofa Mustofa Program of Economics Development Study, STIE Mandala Jember, East Java, Indonesia
  • Nely Supeni Program of Economics Development Study, STIE Mandala Jember, East Java, Indonesia

DOI:

https://doi.org/10.22437/ppd.v9i3.11698

Keywords:

AHP, Salt farming, Salt market

Abstract

This study aims to create a strategy to increase local salt prices in the East Java Region. The analytical method used in this study is the Analytical Hierarchy Process (AHP) method to create a strategy to increase local salt prices in East Java. The analysis reveals that the problems in the field can be classified into three groups of problems, namely salt quality problems, marketing problems, and problems in financing. Based on these problems, the main policy alternatives we make are product standardization, market regulation, and financial regulation.

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Published

2021-08-31

How to Cite

Komariyah, S., Yuliati, L., Mustofa, M., & Supeni, N. (2021). Pricing strategy at the local salt industry institutional structure of East Java, Indonesia. Jurnal Perspektif Pembiayaan Dan Pembangunan Daerah, 9(3), 257 - 278. https://doi.org/10.22437/ppd.v9i3.11698