Faktor-faktor yang mempengaruhi penggunaan aplikasi online pada pelaku usaha mikro kecil dan menengah di Kota Jambi

Authors

  • Etik Umiyati Prodi Ekonomi Pembangunan, Fak. Ekonomi dan Bisnis, Universitas Jambi
  • Erni Achmad Prodi Ekonomi Pembangunan, Fak. Ekonomi dan Bisnis, Universitas Jambi

DOI:

https://doi.org/10.22437/jpe.v16i2.12555

Keywords:

Digital economy, MSME, Binary logit regression

Abstract

Digital developments make micro, small and medium enterprises must adjust to technological advances. the adoption of digital economic use of MSME actors is still relatively low. This is caused by several factors. The purpose of this study is to analyze the factors that influence the use of digital economy in SMEs in the City of Jambi. This study uses primary data with a purposive random sampling technique. The number of samples is 105 respondents. The analytical tool used is binary logit regression. Dependent variables are business actors who use digital (score = 1) and those who do not use digital (score = 0). The independent variable is household characteristics and business characteristics. From the results of the study obtained factors that influence MSMEs in using the digital economy are business type variables, information technology training, partnerships, age, education level and internet network.

 

Downloads

Download data is not yet available.

References

Adnan Mustafa AlBar & Md. Rakibul Hoque (2017) Factors affecting the adoption of information and communication technology in small and medium enterprises: a perspective from rural Saudi Arabia, Information Technology for Development, 25(4), 715-738, DOI: 10.1080/02681102.2017.1390437

Bank Indonesia. (2010). Survei BI diakses dalam http://bi.go.id, Tanggal 20 Juli 2019, Pukul 12.30 WIB

Baron, R. A. (2003). Human resource managementand entrepreneurship: some reciprocalbenefits of closer links. Human ResourceManagement Review, 13(2), 253-256.

Budianto Apri (2016) Marketing strategies model with e-commerce in improving market area of SMEs in rural District Ciamis, West Java Province, Indonesia, European Journal of Business and Management, 8(35), 92-96

Deloitte.(2015). UKM Pemicu kemajuan Indonesia : Instrumen pertumbuhan bangsa[Online].diakses pada:http://www2.deloitte.com, Tanggal 31 Agustus 2016, Pukul 10.00 WIB

Dhyah Ayu Retno Widyastuti, R. N. (2016). Literasi digital pada perempuan pelaku usaha produktif di Daerah Istimewa Yogyakarta. Jurnal ASPIKOM, 3(1), 1-15

Ishak, Effendi. (2005). Artikel: peranan informasi bagi kemajuan UKM. kedaulatan rakyat: Yogyakarta

Jenny, C.A., and Isaac, M. (2010). Mobile phones and economic development in Africa, Journal of Economic Perspectives, 24(3), 207-232.

Juanda B. (2009). Ekonometrika pemodelan dan pendugaan. IPB Press:Bogor

Kiran V, Majumdar M, Kishore K. (2012). Innovative marketing strategies for micro, small and medium enterprises. Interdisiplinary Journal of Contemporary Research in Business 4(2): 1059–1066.

Kristiansen, S., Kimeme, J., Mbwambo, A., dan Wahid, F. (2005). Information flows and adaptation in Tanzanian cottage industries.Entrepreneurship and Regional Development,17(5), 365-388.

Lubis,Aurora,Tona dan Junaidi. (2016). Pemanfaatan teknologi informasi pada usaha mikro kecil danmenengah di Kota Jambi Jurnal Perspektif Pembiayaan dan Pembangunan Daerah, 3(3), 2338-4603

Mbogo, M. (2010). The impact of mobile payments on the success and growth of micro-business: The Case of M-Pesa in Kenya, Journal of Language, Technology & Entrepreneurship in Africa,2(1), 182-203

Sudaryanto. (2011). The Need for ICT-education for manager or agribusinessman to increasing farmincome : study of factor influences on computer adoption in east java farm agribusiness. Journal of education and development (JEDICT), 7(1), 56-67

Sugiyono. (2011). Metode penelitian kuantitatif kualitatif dan R&D. Alfabeta: Bandung

Syed Shah Alam, Md. Yunus Ali & Mohd. Fauzi Mohd. Jani. (2011). An empirical study of factors affecting electronic commerce adoption among SMEs in Malaysia, Journal of Business Economics and Management, 12(2), 375-399, doi: 10.3846/16111699. 2011.576749

Syed Zamberi Ahmad, Abdul Rahim Abu Bakar, Tengku Mohamed Faziharudean & Khairul Anwar Mohamad Zaki (2015) An empirical study of factors affecting e-commerce adoption among small- and medium-sized enterprises in a developing country: evidence from Malaysia, Information Technology for Development, 21(4), 555-572, doi: 10.1080/02681102.2014.899961

Tambunan T. (2009). UMKM di Indonesia. Ghalia Indonesia: Jakarta

Taylor, T., & Owusu, E. D. E. (2012). Factors affecting internet and e-commerce adoption among small and medium-sized enterprise non-traditional exporters: Case studies of Ghanaian handicraft exporters. European Journal of Business and Management, 4(13), 25-37.

Wanyoike, D. M., Mukulu, E., & Waititu, A. G. (2012). ICT attributes as determinants of e-commerce adoption by formal small enterprises in urban Kenya. International Journal of Business and Social Science, 3(23).65-74

Downloads

Published

2021-04-05

How to Cite

Umiyati, E. ., & Achmad, E. . (2021). Faktor-faktor yang mempengaruhi penggunaan aplikasi online pada pelaku usaha mikro kecil dan menengah di Kota Jambi. Jurnal Paradigma Ekonomika, 16(2), 255-266. https://doi.org/10.22437/jpe.v16i2.12555