“INTEGRATED MODEL OF INFLUENCER MARKETING STRATEGY AND SOCIAL MEDIA ACTIVITIES ON CONSUMER PURCHASE DECISIONS OF MSMES IN THE DIGITAL ERA: THE DUAL MEDIATING ROLES OF PERCEIVED VALUE AND CUSTOMER ENGAGEMENT”. Jurnal Manajemen Terapan Dan Keuangan, vol. 15, no. 03, Aug. 2026, pp. 1394-10, https://doi.org/10.22437/jmk.v15i03.59175.