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“INTEGRATED MODEL OF INFLUENCER MARKETING STRATEGY AND SOCIAL MEDIA ACTIVITIES ON CONSUMER PURCHASE DECISIONS OF MSMES IN THE DIGITAL ERA: THE DUAL MEDIATING ROLES OF PERCEIVED VALUE AND CUSTOMER ENGAGEMENT”, Mankeu, vol. 15, no. 03, pp. 1394–1410, Aug. 2026, doi: 10.22437/jmk.v15i03.59175.