“INTEGRATED MODEL OF INFLUENCER MARKETING STRATEGY AND SOCIAL MEDIA ACTIVITIES ON CONSUMER PURCHASE DECISIONS OF MSMES IN THE DIGITAL ERA: THE DUAL MEDIATING ROLES OF PERCEIVED VALUE AND CUSTOMER ENGAGEMENT” (2026) Jurnal Manajemen Terapan dan Keuangan, 15(03), pp. 1394–1410. doi:10.22437/jmk.v15i03.59175.