“INTEGRATED MODEL OF INFLUENCER MARKETING STRATEGY AND SOCIAL MEDIA ACTIVITIES ON CONSUMER PURCHASE DECISIONS OF MSMES IN THE DIGITAL ERA: THE DUAL MEDIATING ROLES OF PERCEIVED VALUE AND CUSTOMER ENGAGEMENT”. 2026. Jurnal Manajemen Terapan Dan Keuangan 15 (03): 1394-1410. https://doi.org/10.22437/jmk.v15i03.59175.