[1]
2026. INTEGRATED MODEL OF INFLUENCER MARKETING STRATEGY AND SOCIAL MEDIA ACTIVITIES ON CONSUMER PURCHASE DECISIONS OF MSMES IN THE DIGITAL ERA: THE DUAL MEDIATING ROLES OF PERCEIVED VALUE AND CUSTOMER ENGAGEMENT. Jurnal Manajemen Terapan dan Keuangan. 15, 03 (Aug. 2026), 1394–1410. DOI:https://doi.org/10.22437/jmk.v15i03.59175.