OPTIMALISASI INOVASI DAN PACKAGING PRODUK KACANG TANAH SEBAGAI KOMODITAS UNGGULAN LOKAL DI NEGERI TANANAHU KECAMATAN TELUK ELPAPUTIH KABUPATEN MALUKU TENGAH

Abstract

Negeri Tananhu, which is located in Teluk Elpaputih District, Central Maluku Regency, is a traditional village with the potential for abundant natural resources, especially in the agricultural and plantation sectors. With peanuts as the main commodity, the village is trying to improve community welfare through the development of a superior product, namely noga. This community service activity aims to create innovation in noga packaging and branding to make it more attractive to consumers. The methods used include outreach and assistance to local communities in product manufacturing, packaging design and marketing. The results of this activity show that the new packaging and attractive logo succeeded in increasing the selling value of noga from IDR 1,000 to IDR 25,000 per package, as well as encouraging sales of up to 10 packages per day. This program not only increases community income, but also empowers them to be more creative and innovative, supporting the goal of independent and competitive village development.