Pengaruh Inovasi Produk Terhadap Keputusan Pembelian Konsumen pada Usaha Kreatif All Craftsupply Kota Jambi
DOI:
https://doi.org/10.22437/jdm.v8i4.24968Abstract
This study aims to analyze the effect of product innovation on consumer purchasing decisions in All craftssupply Creative Enterprises in the city of Jambi. The population in this study were consumers of All Crafts Supply Creative Enterprises with 75 respondents. The data collection technique used was a questionnaire. The analytical tool used in this study is the instrument test which consists of validity and reliability tests, multiple linear regression analysis, t test and coefficient of determination test. The entire analysis was calculated using the SPSS ver 22 program. The results of this study indicate that product innovation has a positive and significant effect on consumer purchasing decisions on All craftssupply Creative Enterprises in Jambi City.
Downloads
References
Agung Raharjo, W. (2006). Analisis Faktor - Faktor Yang Mempengaruhi Inovasi Produk Untuk Meningkatkan Keunggulan Bersaing dan Kinerja Pemasaran (Studi Kasus Pada Industri Batik Skala Besar dan Sedang di Kota ddan Kabupaten Pekalongan). Semarang: Tesis Program Studi Magister Manajemen Program Pasca Sarjana Universitas Dipenogoro.
Fontana, Avanti. (2011). Innovate We Can!.Bekasi: Cipta Inovasi Sejahtera
Forsman, H. (2008). Business Development Success in SMEs: A Case Study Approach. Journal of Small Business and Enterprise Development .
Ferdinand, A. (2006). Metode Penelitian Manajemen, edisi kedua. Semarang: Badan Penerbit UNDIP.
Keller, K. L. (1998). Strategic Brands Management: Building, Measuring, and Managing Bran Equity. New Jersey: Prentice Hall Inc.
Kotler, Philip, and Gary Amstrong. (2007). Dasar-Dasar Pemasaran. Edisi kesembilan Jilid 1, PT Indeks, jakarta.
Kotler, P. (2002). Manajemen Pemasaran I. Milenium ed. Jakarta: PT. Prenhallindo.
Nasution, H. (2005). Inovasi Organisasi : Konsep dan Pengukuran . Usahawan No 09.
Noor, H. F. (2007). Ekonomi Manajerial. Jakarta: PT Raja Grafindo Persada.
Sugiyono. (2004). Metode Penelitian Bisnis . Bandung: Alfabeta.
Sugiyono. (2012). Metode Penelitian Kuantitatif, Kualitatif dan R&D . Bandung: Alfabeta.
Suratmi, E. (2010). Pengaruh Kreativitas dan Inovasi Terhadap Kinerja Karyawan Pada Usaha Pengrajin Rotan di Lingkungan Jlan Gatot Subroto Medan. Jurnal Kewirausahaan.
Suryana. (2006). Kewirausahaan: Pedoman Praktis Kiat dan Proses Menuju Sukses. Jakarta: Salemba Empat.
Suryana. (2009). Kewirausahaan: Pedoman Praktis Kiat dan Proses Menuju Sukses. Jakarta: Salemba.
Suryana. (2014). Kewirausahaan, Kiat dan Proses Menuju Sukses . Jakarta: Salemba.
Algifari. (2003). Ekonomi Mikro Teori dan Kasus Edisi ke-1. Yogyakarta: Bagian penerbitan sekolah Tinggi Ilmu Ekonomi YKPN.
Baldacchino. (2008). Entrepreneurial Creativitt and Innovation. The First International Conference on Strategic Innovation and Future Creation, University of Malta, Malta.
Jane, O. (1997). Metode Evaluasi Kinerja Saluran Pemasaran Usahawan Indonesia. Jakarta: 11/XXVI, nopember.
Jong, W. &. (2008). Conceptualizing Entrepreneurial Employee Behavior. SMEs and Entrepreneurship Programme Finance by Netherlands Ministry of Economic Affairs.
Ranto, B. (2007). Manajemen Usahawan Indonesia. Jakarta: Lembaga Management FEUI.
Suharyadi, Nugroho, A., Purwanto, K., S., & Faturohman, M. (2007). Kewirausahaan : Membangun Usaha Sukses Sejak Usia Muda. jakarta: Salemba Empat.
Yaghoobi, A. &. (2010). An Evaluation of Independent Entrepreneurship Obstacles in Industrial SMEs. European Journal of Social Sciences, 34-35.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2020 Allfitri Raga Putti
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
