PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN PENGGUNA SAMSUNG GALAXY TAB

Abstract

ABSTRACT

Experiential marketing isa new  approach for marketer. In experiential marketing customeris able to differentiate products  or servicesaccording to his/her own experience.  In this research,  dimension of experiental marketing that consist  five approach  i.e., sense, feel, think, act and relate is used to determine  its  effects. This purpose is  to determine the efect of experiential marketing approach on consumer satisfaction of Samsung Galaxy Ta user. Research type is explanatory which is used questionaire as data gathering instrument furthermore  it use interview and observation too.  Based on the results, sumultaneously sense, feel, think, act and relate have  significantinfluence on satisfaction. And partially, only senese and think that have a significant effect on customer satisfaction.

Keywords: sense, feel, think , act, relate  and consumer satisfaction