Pengaruh country of origin ( asal negara produk ) harga dan kualitas terhadap keputusan pembelian alat tulis
DOI:
https://doi.org/10.22437/jdm.v8i2.16870Keywords:
country of origin, price, quality, purchase decisionAbstract
One of effect the open market is the entry of products originating from abroad, which directly or indirectly can affect the local product of the country. The object of this research is the stationery product, the stationery is chosen because it is one of the products that closest to daily student activities as respondents to this study. The purpose of this study is to determine the effect of country of origin price and product quality influence partial or simultaneous in purchasing decision of stationery, and to know what most variable influential to purchasing stationery. Analyze appliance used in this research is Multiple Linear Regression by using the analysis tool is the result of this study is the variable of country of origin and quality partially have a positive and simultaneous influence on the purchasing decision of stationery. While the price variable partially have a positive but not significant effect on the purchasing decision of stationery, if tested simultaneously then country of origin variable of price and quality have positive and significant effect to decision of stationery. For the most influential variable in the purchase of stationery in this study is the quality variable. Based on this research the stationery company besides having to continuously improve the quality of its products also enter the country identity because country of origin which owned by consumer can influence consumer purchasing decision.
Downloads
References
Anwar, I. (2016). Pengaruh harga dan kualitas produk terhadap keputusan pembelian. Jurnal Ilmu & Riset Manajemen, 4(12).
Badan Pusat Statistik. 2015. Statistik perdagangan luar negeri 2014 impor. Jakarta: Dharma Citra Putra.
Baker, J. M., & Ballington, L. (2002). Country-of-origin as a source of competitive advantage. Journal of Strategic Marketing, 10(1), 157-168.
Broniarczyk, S. M., & Alba, J. W. (1994). The role of consumers' intentions in inference making. Journal of Consumer Research, 21, 393-407
Dinnie, K. (2004). Country-of-origin 1965-2004: A literature review. Journal of Customer Behaviour, 3(2), 165-213.
Fure, H. (2013). Lokasi, keberagaman produk, harga dan kualitas pelayanan pengaruhnya terhadap minat beli pada pasar tradisional Bersehati Calaca, Fakultas Ekonomi dan Bisnis, Jurusan manajemen Universitas Sam Ratulangi: Manado
Granzin, K. L., & Olsen, J. E. (1998). Americans' choice of domestic over foreign products: A matter of helping behavior? Journal of Business, 43, 39-54.
Hirschman, E. C. (1985). Primitive aspects of consumption in modern American society. Journal of Consumer Research, 12, 142-154.
Hong, S. T., & Wyer, Jr., R. S. (1989). Effects of country of origin and productattribute information on product evaluation: An information processing perspective. Journal of Consumer Research, 16, 175-187.
Kotler.P. and Keller.K (2011), Marketing management, 14th edition, New Jersey: Prentice Hall International Edition.
Kotler.P. and Amstrong.G (2011), Principle marketing Prentice Hall International Inc, 14th Edition,New Jersey
Krisjanti, W. M. N. (2007). Evaluasi pengaruh country-of-origin, merek, dan harga pada pembelian produk susu import. Universitas Atma Jaya Yogyakarta.
Lamb,Hair,Mc Daniel. (2011). Markeling.11' edition.. Cengage Learning. Ohio
Listiana, E. (2012). Pengaruh country of origin terhadap perceived quality dengan moderasi etnosentris konsumen. Jurnal Administrasi Bisnis, 8(1).
Schiffman, Leon G .,et.al. (2012). Consumer behaviour,2nd edition. Italy: Financial Times Prentice Hall.
Sugiono. (2008). Metode penelitian bisnis. Bandung: Alfabeta.
Suria, N. N., Kusumawati, A., & Pangestuti, E. (2016). Pengaruh country of originterhadap citra merek dan dampaknya bagi keputusan pembelian (studi pada konsumen Uniqlo di Jakarta). Jurnal Administrasi Bisnis, 38(1), 148-156.
Tjiptono, Fandy. (2008). Strategi bisnis pemasaran. Yogyakarta: Andi
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2019 Habiburrahman Habiburrahman, Mulyadi Raf, Syilvia Kartika
![Creative Commons License](http://i.creativecommons.org/l/by-sa/4.0/88x31.png)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.