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Sihombing JK, Octavia A, Fitriaty F. The INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY ON THE DECISION TO PURCHASE A HOUSE WITH MODERATING EFFECT OF LIFESTYLE: A CASE STUDY ON MORTGAGE LOANS AT BANK TABUNGAN NEGARA BRANCH OFFICE, KABUPATEN BUNGO . JBSMR [Internet]. 2024 Dec. 31 [cited 2025 Apr. 29];8(1):56-62. Available from: https://online-journal.unja.ac.id/jbsmr/article/view/36237