Ikhsan FM, Yacob S, Suleman D, Sabrina HL. IMPACT OF ONLINE CUSTOMER REVIEWS AND RATINGS ON ELECTRONIC PRODUCT PURCHASES: A TOKOPEDIA PLATFORM SURVEY AMONG PRODUCTIVE AGE CONSUMERS IN JAMBI CITY. JBSMR [Internet]. 2023Dec.22 [cited 2024Nov.26];7(1):52-7. Available from: https://online-journal.unja.ac.id/jbsmr/article/view/27980